The DeathCare Marketing Show copertina

The DeathCare Marketing Show

The DeathCare Marketing Show

Di: Mary Barnett
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The Death Care Marketing Show is the only podcast dedicated to helping funeral home owners modernize their marketing with clarity, compassion, and confidence, without losing their soul. Our host, Mary Barnett brings you industry thought leaders who share their cutting edge insights and brilliant ideas to help funeral professionals become KNOWN before they are needed. Each episode helps you: * Understand how families actually find and choose funeral homes today * Ask better questions of your marketing vendors * Protect your data, your brand, and your legacy * How to use technology and AI with compassion, not cold automation * Build trust and visibility in your community before families need you You’ll hear a mix of solo teaching episodes and interviews with trusted experts across marketing, technology, pre-need, aftercare, and funeral service, because in the business of grief and legacy, compassion should never be optional, and neither should growth. Connect with Us: 🌐 Company website: https://anotherbrilliantidea.com 👉 Service: https://compassion-concierge.io 📩 Ask our AI Assistant, Compassion Connie anything: https://compassion-concierge.io 👉 Subscribe for more funeral home marketing and automation tips: https://www.youtube.com/@DeathcareMarketing https://www.youtube.com/@AnotherBrilliantIdea Follow our host: 👉 Facebook: https://www.facebook.com/mary.barnett1 https://www.facebook.com/AnotherBrilliantIdea 👉 Instagram: https://www.instagram.com/compassion.concierge https://www.instagram.com/mobilemary 👉 LinkedIn: https://www.linkedin.com/in/marybarnett1 https://www.linkedin.com/company/anotherbrilliantidea New episodes drop every Friday! Have brilliance to share and want to be a guest? Apply here: https://deathcaremarketingshow.com Inquiries/partnerships: https://anotherbrilliantidea.com/contact-us@2026 Another Brilliant Idea, Inc. Economia Marketing Marketing e vendite
Episodi
  • The Funeral Ends. The Relationship Shouldn't with Matthew Van Drimmelen | DCMS EP 16

    The Funeral Ends. The Relationship Shouldn't with Matthew Van Drimmelen | DCMS EP 16
    Oct 1 2026
    Most funeral homes think their job ends when the graveside service is over, but smart funeral directors know that's when one of their greatest opportunities to build lifelong community trust begins. When the flowers fade, the family leaves the funeral home, and the real-world administrative tasks pile up, grieving families often feel completely overwhelmed. In this episode of The Death Care Marketing Show, host Mary Barnett sits down with Matthew Van Drimmelen, founder of Full Service Aftercare. Matthew breaks down why exceptional post-service aftercare isn't just an extra add-on, it is the foundation of your funeral home's reputation and long-term brand equity. Discover the hidden administrative and emotional burdens families face after a loss (from government notifications and closing bank accounts to identity theft protection), why transactional pre-need sales pitches immediately after a service fail, and how creating consistent, high-touch aftercare systems turns grieving families into lifelong brand advocates who naturally generate referrals and 5-star Google reviews. 📥 Connect & Automate Compassionate Family Support: Scale your funeral home's 24/7 digital empathy: https://compassion-concierge.io/ Partner with us to modernize your deathcare marketing: https://anotherbrilliantidea.com/ ⏱️ EPISODE HIGHLIGHTS [00:03] – Why the greatest opportunity to build family trust starts after the service ends. [01:37] – Meet Matthew Van Drimmelen [02:26] – The Origin Story [07:22] – Misconceptions funeral homes have about family aftercare needs. [09:33] – Why doing the administrative work for a grieving parent creates profound emotional relief. [13:55] – The C.A.R.E. Marketing Framework: [14:08] C - Continue the Relationship [16:30] A - Anticipate the Next Need [19:11] R - Remove the Burden [22:13] E - Earn the Next Recommendation [27:46] – The Power of Unexpected Support [29:09] – The Good, the Bad, and the Ugly [36:45] – Rapid-Fire Insights [39:04] – Final Piece of Wisdom. Connect with Us: 🌐 Website: https://anotherbrilliantidea.com/ 📩 Contact Us / Book a Consultation: https://compassion-concierge.io/ 👉 Subscribe for more funeral home marketing and management tips: https://www.youtube.com/@DeathcareMarketing https://www.youtube.com/@AnotherBrilliantIdea Follow us: 👉 Facebook: https://www.facebook.com/mary.barnett1 https://www.facebook.com/AnotherBrilliantIdea 👉 Instagram: https://www.instagram.com/compassion.concierge/ https://www.instagram.com/mobilemary/ 👉 LinkedIn: https://www.linkedin.com/in/marybarnett1/ https://www.linkedin.com/company/anotherbrilliantidea/ ------- Shownotes link: https://anotherbrilliantidea.com/deathcare-marketing-show-e16-the-funeral-ends-the-relationship-shouldnt-with-matthew-van-drimmelen/ funeral home social media, deathcare marketing, funeral home marketing strategies, social media for funeral directors, funeral business growth, pre-planning education, digital marketing for funeral homes, Legacy Growth Accelerator, funeral home content ideas, aftercare marketing, community outreach for funeral homes, local business marketing for funeral homes, lead generation, AI Assistant, Funeral director #FuneralHomeMarketing, #DeathcareIndustry, #FuneralDirector #LocalSEO, #ReputationManagement #DeathCareMarketing #LeadGeneration
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    43 min
  • How Authentic Stories Build Legacy, Leadership & Trust | Wade Simmons| DCMS EP 15

    How Authentic Stories Build Legacy, Leadership & Trust | Wade Simmons| DCMS EP 15
    Sep 25 2026
    Most funeral homes spend their marketing time telling families what they do, but the most memorable ones show people who they are. Long before a family trusts a funeral home, they connect with its story and the human heart behind it. In this powerful episode of The Death Care Marketing Show, host Mary Barnett sits down with Wade Simmons—licensed funeral director, filmmaker, actor (Chicago P.D., Chicago Med), and storyteller with over 15 years in the deathcare profession. Wade shares how his dual passion for mortuary science and filmmaking revealed a profound truth: tomorrow is never promised, and authentic storytelling is the ultimate bridge for building community trust. Discover how sharing your personal "why," stepping outside the funeral home to celebrate life, honoring everyday legacies, and finding work-life balance can transform your brand from a transactional business into a cherished community institution. 📥 Connect & Automate Compassionate Family Support: Scale your funeral home's 24/7 digital empathy: https://compassion-concierge.io/ Partner with us to modernize your deathcare marketing: https://anotherbrilliantidea.com/ TIMESTAMPS & EPISODE HIGHLIGHTS [00:03] – Why authentic storytelling builds legacy and trust before loss occurs. [01:28] – Meet Wade Simmons [01:50] – Planning a career in mortuary science and filmmaking [05:32] – How sudden loss taught Wade the true fragility of life and the value of love. [08:35] – Filmmaking Meets Deathcare [10:52] – The S.T.O.R.Y. Marketing Framework: [11:04] S - Share Your Humanity [12:15] T - Tell Real Stories [14:35] O - Open the Conversation [16:08] R - Remember Every Life [20:17] Y - Your Legacy Starts Today [21:18] – Moving from surface-level price lists to deep emotional connection. [24:28] – Stories That Stay With You [29:22] – Defining legacy, leadership, purpose, and personal success. [30:08] – Final Piece of Wisdom Connect with Us: 🌐 Website: https://anotherbrilliantidea.com/ 📩 Contact Us / Book a Consultation: https://compassion-concierge.io/ 👉 Subscribe for more funeral home marketing and management tips: https://www.youtube.com/@DeathcareMarketing https://www.youtube.com/@AnotherBrilliantIdea Follow us: 👉 Facebook: https://www.facebook.com/mary.barnett1 https://www.facebook.com/AnotherBrilliantIdea 👉 Instagram: https://www.instagram.com/compassion.concierge/ https://www.instagram.com/mobilemary/ 👉 LinkedIn: https://www.linkedin.com/in/marybarnett1/ https://www.linkedin.com/company/anotherbrilliantidea/ ------- Show notes link: funeral home social media, deathcare marketing, funeral home marketing strategies, social media for funeral directors, funeral business growth, pre-planning education, digital marketing for funeral homes, Legacy Growth Accelerator, funeral home content ideas, aftercare marketing, community outreach for funeral homes, local business marketing for funeral homes, lead generation, AI Assistant, Funeral director #FuneralHomeMarketing, #DeathcareIndustry, #FuneralDirector #LocalSEO, #ReputationManagement #DeathCareMarketing #LeadGeneration
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    32 min
  • The Courage Conversation: What Pet Owners Know That Funeral Homes Don't | Rachel Moring | DCMS E14

    The Courage Conversation: What Pet Owners Know That Funeral Homes Don't | Rachel Moring | DCMS E14
    Sep 17 2026
    Most funeral homes assume families don't want to talk about death, when in reality, people are just waiting for a trusted professional to start the conversation. Surprisingly, some of the best insights on starting emotional, pre-planning discussions aren't coming from traditional mortuary science; they're coming from pet owners. In this episode of the Death Care Marketing Show, host Mary Barnett sits down with Rachel Moring, second-generation funeral professional and founder of Pup Preneed (Paws Up Preneed) and NextGen Preneed. Rachel reveals how pet pre-planning serves as a gentle, high-empathy gateway to broader family end-of-life conversations. Discover why pet owners often take end-of-life care for their companion animals more seriously than their own, how offering flexible pet pre-funding builds long-term brand equity, and why empowering your internal staff is the ultimate strategy for growing a funeral business. 📥 Connect & Automate Compassionate Family Support: Scale your funeral home's 24/7 digital empathy: https://compassion-concierge.io/ Partner with us to modernize your deathcare marketing: https://anotherbrilliantidea.com/ ⏱️ TIMESTAMPS & EPISODE HIGHLIGHTS [00:03] – Why starting the conversation creates visibility long before loss occurs. [01:24] – Meet Rachel Moring [03:03] – The Origin of Pup Preneed [07:09] – The Psychology of Pre-Planning [08:26] – Pets as a Gateway Conversation [10:48] – The C.O.N.N.E.C.T. Framework: [26:15] – Practical Office Hours [29:58] – Embracing Modern Choices [32:47] – Rapid-Fire Insights [34:21] – How Pup Preneed Works [35:58] – Final Piece of Wisdom Connect with Us: 🌐 Website: https://anotherbrilliantidea.com/ 📩 Contact Us / Book a Consultation: https://compassion-concierge.io/ 👉 Subscribe for more funeral home marketing and management tips: https://www.youtube.com/@DeathcareMarketing https://www.youtube.com/@AnotherBrilliantIdea Follow us: 👉 Facebook: https://www.facebook.com/mary.barnett1 https://www.facebook.com/AnotherBrilliantIdea 👉 Instagram: https://www.instagram.com/compassion.concierge/ https://www.instagram.com/mobilemary/ 👉 LinkedIn: https://www.linkedin.com/in/marybarnett1/ https://www.linkedin.com/company/anotherbrilliantidea/ ------- Show notes link: https://anotherbrilliantidea.com/deathcare-marketing-show-e14-the-courage-conversation-what-pet-owners-know-that-funeral-homes-dont-with-rachel-moring/ funeral home social media, deathcare marketing, funeral home marketing strategies, social media for funeral directors, funeral business growth, pre-planning education, digital marketing for funeral homes, Legacy Growth Accelerator, funeral home content ideas, aftercare marketing, community outreach for funeral homes, local business marketing for funeral homes, lead generation, AI Assistant, Funeral director #FuneralHomeMarketing, #DeathcareIndustry, #FuneralDirector #LocalSEO, #ReputationManagement #DeathCareMarketing #LeadGeneration
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    38 min
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