Is the "click-through" era of travel over? For twenty years, platforms like Airbnb and Booking.com have been the indispensable gatekeepers of the industry. But with the launch of the Universal Commerce Protocol (UCP), Google is attempting to collapse the entire booking journey into the AI layer.

What You’ll Learn

In this episode, Uvika Wahi breaks down why the traditional "search and compare" model is facing an existential threat and what professional managers must do to survive the shift to Agentic Commerce:

• The Inspiration Gap: Why travelers are spending over 13 minutes in AI interfaces and how UCP finally allows them to "act" instead of just "browse".

• The Live Pipe: A look at how UCP connects AI agents directly to your backend for real-time pricing and availability, bypassing the need for a traditional website or OTA middleman.

• The Luxury Exception: Why 76% of high-end travelers still demand a human advisor, and how UCP acts as an efficiency tool rather than a replacement for hospitality.

• 2026 Strategy: The rise of "Machine-Readable Trust" and the new storefront requirements for Google Merchant Center.

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