I think one of the biggest misconceptions about getting booked up is that it inevitably means getting busier. More clients, more projects, more work, more responsibility, more things to squeeze into your already pretty full week. And if you want to earn more money or feel more secure in your business, surely you've just got to accept that things are going to get a little more stressful?

Well, I don't think that's true at all. Because over the last decade, I've built a creative business that's regularly booked up months ahead, with lovely dream-client projects, consistent income and a working week that's actually designed around my life.

It's happened because I've been really intentional about how all the different parts of my business work together. And that's exactly what I shared in my Booked Without Burnout workshop this week!

So for today's episode, I'm doing something a little different and sharing an edited version of the workshop with you.

Now, I've edited out the live Q&A for this podcast episode, but if you'd like to watch the full workshop, including all the questions I answered afterwards, you can still register and get access to the complete replay!

✨ Watch the full Booked Without Burnout workshop + Q&A here: https://www.mentor.gattoweb.com/workshop

And if you're listening to this thinking that you're ready to stop trying to make all the different pieces of your business work independently and actually build a strategy that brings them together, I'd love to welcome you into Booked Not Busy 💖

Booked Not Busy is my group mentoring program for established creative service providers who want to get booked up peacefully for 2–3 months with dream clients, consistent income and a business that supports their actual capacity, goals and life.

Inside, we'll work on everything from your booking schedule, pricing and offers to your positioning, processes and marketing, so you can create more security and steadiness without needing to work more and more to make it happen.

✨ Find out more about Booked Not Busy here: https://www.mentor.gattoweb.com/bookednotbusy

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I think we often see our booking schedules as the place we put our clients once they've said yes to working with us. Someone enquires, we have a lovely chat, they want to book and we open up our calendar to see when we can squeeze them in.

But what if your booking schedule could do SO much more than tell you when your next project starts?

What if it could help you feel more secure about your income, more confident in your pricing, less stressed about your marketing, more excited about your client projects and give you the actual SPACE to enjoy running your business?

Because that's what mine does. And I don't think I realised quite how many parts of my business it affects until I sat down and started writing them all out 😂

So for today's episode, I've made a list of 12 things that are pretty important to running my business, and I'm taking you through how my booking schedule affects every single one of them.

We're talking about everything from pricing, cash flow and marketing to my offers, client experience, boundaries, creativity, time off and even the decisions I make about where I want my business to go next.

Because the way I see it, having a booking strategy isn't about having a prettier calendar or being able to tell people you're booked until next March. It's about deciding how you want your business to work FIRST, and then creating a schedule that helps you make that happen. And when you know what work is coming, what it's worth, how much space you have and where your next projects are going to fit, it becomes so much easier to make decisions from a place of security rather than stress.

That's the difference between simply being booked and being booked up peacefully.

And it's exactly what we're exploring in my upcoming free workshop, Booked Without Burnout!

✨ Join me here: mentor.gattoweb.com/workshop

And if you already know you'd love my support building this into your own business, Booked Not Busy is opening soon too 💖

Booked Not Busy is my group mentoring program for established creative service providers who want 2–3 months of steady dream-client projects, consistent income and a business that makes space for their actual life.

✨ Join the waitlist for early access here: https://www.mentor.gattoweb.com/bnb-waitlist-25

Hosted on Acast. See acast.com/privacy for more information.

When we think about becoming better at what we do, I think our brains naturally go to MORE. More experience. More clients. More training. More skills. Another course. Another qualification. Maybe another 47 hours spent learning something everybody else on Instagram apparently already knows 😂

But when I think about the things that have actually made me a better creative expert over the last decade, some of them are a little more unexpected.

Today I'm sharing 5 slightly unexpected things that I think have made me better at my work, more confident in my expertise and much clearer about the kind of expert I actually want to be.

We're talking about doing fewer things for longer, knowing what I don't know, pushing back with clients, protecting space for creativity and choosing to celebrate other people's success rather than using it as evidence that I should be doing something differently.

Last week we talked about the practical foundations that make a business more burnout-proof. This week we're looking at the other side: becoming the confident, clearly positioned expert your perfect people actually want to book into that lovely spacious schedule.

And that's exactly what I'm bringing together inside my free workshop, Booked Without Burnout.

✨ Join me here: https://www.mentor.gattoweb.com/workshop

I'll show you how to bring the positioning AND capacity sides of your business together, so you can create more consistent dream-client projects without filling every available inch of your calendar.

And if you already know you want my support building this into your business, Booked Not Busy is opening soon too 💖

✨ Join the Booked Not Busy waitlist here: https://www.mentor.gattoweb.com/waitlist

Hosted on Acast. See acast.com/privacy for more information.