Most B2B marketing teams are pouring budget into LinkedIn and waiting for leads that never arrive. Mark Woodland says the problem isn't the platform. It's how you're using it.

Mark is the founder of Winbox, a specialist LinkedIn ads and strategy agency. In this episode, he makes the case that treating LinkedIn as a lead vending machine is the single biggest mistake in B2B marketing, and lays out a complete playbook for using both paid and organic LinkedIn to build the kind of brand presence that turns browsers into buyers.

B2B buying cycles average 220 days. The people seeing your content today are almost certainly not in-market right now. But they will be. And when they are, they'll come to the brand they already trust.

Want to launch a B2B podcast that actually drives pipeline? Visit https://lrb.media and book a call.

Subscribe for fortnightly conversations with the marketers cutting through crowded B2B markets.

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https://www.youtube.com/@TheCrowdedMarket

🎧 Listen on Spotify
https://open.spotify.com/show/31VV1cNMlLe2wKJVmDgS7w

🎧 Listen on Apple Podcasts

https://podcasts.apple.com/us/podcast/the-crowded-market/id1841200124

🔗 Follow on LinkedIn
https://www.linkedin.com/company/the-crowded-market-podcast

Abi Markey is an experienced B2B marketer who went through two redundancies in three months and came out the other side with something most people in her position don't get: clarity.

In this episode, she talks honestly about what burnout actually looks like from the inside, why marketers so often miss the early signs, and why chasing the next title can be the thing that breaks you. She also gets into why marketing teams get cut first, the invisible pressure of being a one-person department, and what the move to freelance really involves (including the parts nobody puts on LinkedIn).

If you work in B2B marketing and you've ever felt like you're running at full capacity with nothing left to show for it, this one is worth your time.

🎥 Watch on YouTube
https://www.youtube.com/@TheCrowdedMarket

🎧 Listen on Spotify
https://open.spotify.com/show/31VV1cNMlLe2wKJVmDgS7w

🎧 Listen on Apple Podcasts

https://podcasts.apple.com/us/podcast/the-crowded-market/id1841200124

🔗 Follow on LinkedIn
https://www.linkedin.com/company/the-crowded-market-podcast

In this episode of The Crowded Market, we explore why B2B marketing is struggling in 2026 and what senior marketers should be doing instead.

Ivana shares lessons from managing a €2M marketing budget across eight countries, including:

• Why being “everywhere” is killing B2B performance
• Why early-stage B2B companies should stop chasing PR
• How to structure and outsource specialist marketing functions
• Why personal brands outperform corporate brands in B2B
• How executive profiling builds trust and sector authority
• Why clarity beats volume in B2B lead generation

If you're a B2B marketer, CMO or founder trying to generate pipeline and position your brand for long-term growth, this episode breaks down what actually works.

🎥 Watch on YouTube
https://www.youtube.com/@TheCrowdedMarket

🎧 Listen on Spotify
https://open.spotify.com/show/31VV1cNMlLe2wKJVmDgS7w

🎧 Listen on Apple Podcasts

https://podcasts.apple.com/us/podcast/the-crowded-market/id1841200124

🔗 Follow on LinkedIn
https://www.linkedin.com/company/the-crowded-market-podcast