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The Credibility Minute

The Credibility Minute

Di: Jen deHaan
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A proposito di questo titolo

The Credibility Minute is a micro podcast for consultants, coaches, and professional services providers who want to build authority online without becoming full-time content creators, or necessarily playing the "influencer" and/or algorithm gamble. You just want to build some trust and authority online so your potential clients can learn about you. Each episode delivers one focused idea in just a few minutes. Most consultants and professional services providers know they should be more visible online. You've thought about video, maybe you've considered starting a podcast. But the whole thing feels overwhelming, time-consuming, and honestly a little awkward. The Credibility Minute is the micro-podcast for you. Each episode delivers one focused idea in just a few minutes (always 5 minutes or less). Just practical insight you can use immediately, delivered daily, that gets right to the point. Stack these episodes with your favourite micro-podcasts every morning. You'll learn what actually builds authority with the clients you want to reach. Why most content advice is built for a different audience. How to show up on camera and sound like yourself. And how to create visibility without sacrificing your entire calendar to content creation. Where to put it all online so people can find you. Hosted by Jen deHaan, founder of StereoForest Studio, a production house that helps consultants and professional services providers create content that helps build your credibility. New episodes drop every weekday. Subscribe and get smarter and more efficient about your visibility online.Copyright 2026 Jen deHaan Economia Gestione e leadership Leadership Marketing Marketing e vendite
  • 25 - Why your listener can "hear" your body language
    Feb 20 2026

    Your listener can hear your body even if they cannot see it. If you slump in your chair, that collapsed posture shows up in your voice.

    Physicality and voice are mechanically connected. Your breath and vocal resonance change based on whether your chest is open or contracted. When we record alone in a quiet room, we tend to stay still to avoid making noise, but this results in a flat, low-energy performance. To sound engaging, you must bring physical energy to the microphone.

    In this micro-episode:

    1. How gesturing with your hands changes your vocal energy
    2. Why standing up improved my improv and sketch comedy performance
    3. A simple A/B test to prove that physicality alters your sound

    Resources:

    Example Mic Arm (style is not "low profile" - can be raised so arms don't bump): https://www.elgato.com/ca/en/p/wave-mic-arm-mk2 -- genuinely happy with this compared to what it replaced!

    Support your business: Find more episodes and subscribe at stereoforest.com/minute.

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    4 min
  • 24 - Specificity is generosity: Respecting your audience's time
    Feb 19 2026

    In improv comedy, the first thing you say in a scene is called an "initiation." A good initiation contains a gift—specific information that gives your partner something to work with. Vague openings like "Hi, how are you?" force your partner to do all the heavy lifting.

    The same principle applies to podcasting. Opening an episode with "So, today I want to talk about..." forces your listener to wait while you figure out your point. Specificity is generous. When you start with a specific client question, a metric, or a concrete moment, you give the listener an immediate reason to care.

    In this micro-episode:

    1. The concept of "The Gift" in improv and how it applies to business content
    2. Why vague introductions increase cognitive load for your audience
    3. How to test if your opening sentence is specific enough to hook a listener

    Find more episodes and subscribe at stereoforest.com/minute.

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    4 min
  • 23 - The neuroscience of decision fatigue in podcasting
    Feb 18 2026

    Decision fatigue affects your listeners just as it affects you. Every choice depletes their finite brain resources until they default to the easiest option. That option is usually "no" or opting out entirely.

    Your audience is likely multitasking while listening. They might be driving or exercising or working. When you ask them to subscribe and share and download and visit a website, you overload their working memory. Recent research suggests our working memory holds only about four items rather than the previously believed seven.

    In this micro-episode:

    1. Why multitasking listeners have lower cognitive capacity
    2. The link between choice overload and low conversion rates
    3. Why you must limit your episodes to a single Call to Action

    Resources:

    Choice overload: https://thedecisionlab.com/biases/choice-overload-bias

    https://www.sciencedirect.com/science/article/abs/pii/S1057740814000916

    Stats: https://riverside.com/blog/podcast-statistics

    Find more episodes and subscribe at stereoforest.com/minute.

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    3 min
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