The Create Unknown copertina

The Create Unknown

The Create Unknown

Di: Unknown Media & Studio71
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The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The Create Unknown, Space Cowboys. For advertising opportunities please email PodcastPartnerships@Studio71us.com We wanna make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4 Privacy Policy: https://www.studio71.com/us/terms-and-conditions-use/#Privacy%20PolicyUnknown Media, LLC & Studio71 Economia Gestione e leadership Leadership Scienze sociali
Episodi
  • The Cringe Obsession Needs to Stop.

    The Cringe Obsession Needs to Stop.
    Oct 9 2026
    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Today we tackle the increasingly unavoidable problem of “cringe”, and whether being afraid of looking stupid is making us less willing to be sincere. What used to describe genuine secondhand embarrassment has become a catch-all insult for anything earnest, unusual, or publicly visible. All of this leads us to ask, why does everything seem so afraid to take itself seriously? Next we dissect the difference between traditional cringe comedy, like David Brent in The Office, and the broader culture of online ridicule, where ordinary people can be recorded, mocked, and judged by enormous audiences. Does constantly looking for embarrassing behavior make us less empathetic? And how much grace should we give people who spend their lives speaking, performing, or broadcasting when mistakes are inevitable? The conversation turns toward creativity and the unavoidable “cringe phase” everyone goes through while learning something new. We discuss why awkward performances can still be joyful and meaningful, and whether embarrassment is simply the price of participating in the world. We also explore how the internet can simultaneously punish unusual interests and create communities for people who love the most specific things imaginable. Finally, we consider the relationship between cringe, sincerity, and AI-generated content. As the internet becomes increasingly polished and optimized, could genuine weirdness and personal obsession become more valuable? Big thanks to our patrons, we’ll be back next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben WebsterEditor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    1 ora e 41 min
  • Should You Be Hobby Gooning?

    Should You Be Hobby Gooning?
    Oct 2 2026
    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Today we dive into the strange psychology of “hobby gooning”, the point where a normal interest becomes an all-consuming niche obsession. Matt breaks down his 1970s Western Electric telephone from an estate sale and how he used a borrowed “Barbie screwdriver” to get it off the wall. What starts as a fun story quickly becomes a broader conversation about why some people become deeply invested in things that almost nobody around them understands. We discuss the isolation that can come with niche interests, from obscure books and anime to collecting telephones and historical firearms, and whether having a hobby that exists independently of social approval can actually make you more comfortable being your own person. Why do some people build their identities around massive franchises, while others become fascinated with things almost nobody else cares about? From there, we try to audit our own hobbies by figuring out what actually draws us to them. Kevin breaks down his obsession with Souls-like games and the shared appeal of The Lord of the Rings, JRPGs, heroic fantasy, and stories about ordinary people overcoming impossible odds. Matthew explores his own collecting and the family history behind his fascination with telephones. Finally, we discuss whether niche communities are more valuable than broad online discourse, and why talking to one genuinely knowledgeable person can be more rewarding than reading thousands of opinions online. We close by looking at book-to-screen adaptations and the fundamental differences between storytelling in prose and film. What does your hobby actually say about you, and do you know why you love the things you love? Big thanks to our patrons! We’ll be back next week. You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben WebsterEditor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    1 ora e 29 min
  • VidCon Death & Invisible Fan Theory

    VidCon Death & Invisible Fan Theory
    Sep 25 2026
    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Today we tackle a strange disconnect in modern media: why can someone have millions of followers and still struggle to get people to show up? We begin with VidCon and the changing relationship between creators and their audiences. We start comparing the early days of YouTube to the fragmented world of TikTok and modern algorithm-driven content. What happened to the idea of a creator being important enough that fans would actually travel to see them? From there, we introduce Kevin’s “Invisible Fan Theory,” the idea that views and streams can represent passive exposure rather than genuine fandom. We explore the phenomenon through VidCon, concerts, and streaming numbers, including the strange possibility that an artist can rack up billions of streams while struggling to sell tickets. Is all that consumption actually creating fans, or is much of it just digital background noise? The discussion expands into what separates truly devoted fandoms from massive but interchangeable audiences. We compare expensive Taylor Swift concerts, sports events, and UFC fights with struggling creator conventions, and discuss why people will spend thousands on experiences that feel personally meaningful. Finally, we look at algorithmic filter bubbles, the growth of specialized communities like Open Sauce, and the increasing sameness of online creators. If YouTube becomes a “solved game” where everyone follows the same formulas, could being genuinely distinctive become the thing that matters most? Thanks to our patrons, we’ll be back next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: discord.gg/vnRnr3rCzt Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    1 ora e 18 min
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