The Content Byte copertina

The Content Byte

The Content Byte

Di: Rachel Smith and Lynne Testoni
Ascolta gratuitamente

3 mesi a soli 0,99 €/mese

Dopo 3 mesi, 9,99 €/mese. Si applicano termini e condizioni.

A proposito di questo titolo

The Content Byte is a podcast for freelance writers, copywriters, journalists and content strategists who use their words to make money. Hosted by Rachel Smith and Lynne Testoni, we bring you fabulous guests, no-fluff tips and tactics to help you make the most of your freelance business. New episodes drop every Monday morning wherever you pick up your podcasts.This content is copyright and the property of Rachel Smith and Lynne Testoni. Economia Marketing Marketing e vendite Ricerca del lavoro Successo personale
  • BEST OF 2025: Conquering LinkedIn and finding clients with Rebecca Cofrancesco
    Jan 4 2026

    Continuing our summer series of our most popular episodes of the last year, we are sharing a great chat from early 2025 with content strategist and LinkedIn mentor Rebecca Cofrancesco.

    Beck talks about how to make LinkedIn work for you, how to find clients and why she started a local business meet-up group.

    During our chat, we talk about: • Why she started freelancing • Her new LinkedIn newsletter and why she started it • How her newsletter has informed (and changed) her LinkedIn strategy • Why she has two newsletters • Her favourite client-finding strategies • How to get out of the feast or famine cycle • Why meeting in person is better than online in terms of building relationships Connect with Beck via her website: https://marketinggoodness.com.au/ Or follow her on LinkedIn: https://www.linkedin.com/in/rebecca-cofrancesco-marketing-goodness/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co
    Mostra di più Mostra meno
    55 min
  • Best of 2025: Treasa Edmond on offering content strategy as a service
    Dec 28 2025
    Have we got a treat for you! This episode with content strategist, business coach and consultant Treasa Edmond was one of our most popular episodes in 2025. It is full of gold for any freelancer wanting to move up the value chain and secure more high-paying clients. In our wide-ranging chat, Treasa talks about: • The different between offering content strategy and strategic consulting • Which one is an entry point for high-paying work • How strategy can open the gates to providing more effective content • How and why value pricing is better for this type of work • Her favourite client-finding strategies • Common mistakes freelancers make when it comes to strategy Capcut is here: https://www.capcut.com/ Treasa's podcast is called Boss Responses: https://bossresponses.com/ Or take a look at Strategy Bosses: https://bossresponses.com/strategy-bosses-community/ Or through LinkedIn: https://www.linkedin.com/in/treasaedmond/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co
    Mostra di più Mostra meno
    51 min
  • The 2025 Wrap-up with Rachel and Lynne
    Dec 21 2025

    It's the end of 2025, so Rachel and Lynne take a reflective look back at the year, delving into both the good times and bad.

    We are both big believers in a little self-reflection, so it makes sense to look back at what was certainly a tumultuous year in the world of freelancing. We share tips and lessons learned, new tools we've explored, and our biggest professional and personal achievements, using prompts from YearCompass.

    We talk about:

    • The risks we took and decisions we made during the year
    • Lynne's year of 'yes'
    • Rachel's personal writing retreat
    • Lessons we have learned from our guests this year
    • Our favourite episodes of 2025
    • AI and the changes that it has brought to freelance writers
    • How we have both made freelancing work for us
    • We also wanted to say thanks to our sponsor Rounded, plus The Content Byte team - Claire Chow, Heidi Walkinsaw and our audio editor Joshua Broadbent.

    Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/


    Find Lynne www.lynnetestoni.com

    Find Rachel www.rachelsmith.com.au

    Rachel's List www.rachelslist.com.au


    Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.


    Episode edited by Marker Creative Co www.markercreative.co

    Mostra di più Mostra meno
    31 min
Ancora nessuna recensione