In this episode of the Connecting Content Podcast, the hosts explore whether South by Southwest still matters for creators in 2026 and how the festival continues to evolve at the intersection of content creation and technology.

The conversation dives into the power of personal experience as the foundation for authentic content, the role of emotion in effective storytelling, and why meaningful connection is key to building an engaged audience. The hosts also discuss Austin’s potential growth as a future sports hub and what that could mean for creators and communities alike.

The episode wraps with insights on upcoming events and new opportunities for creators looking to connect, grow, and show up more intentionally for their audiences.

Tune in for thoughtful perspectives and practical takeaways for today’s creators.

In this episode of Connecting Content, hosts Brian and Mansa dive deep into the evolving landscape of artificial intelligence in content creation. They explore how AI tools are transforming the way creators brainstorm, script, edit, and publish across platforms — from idea generation and automation to ethical considerations and real-world use cases. Whether you’re a seasoned creator or just getting started, this conversation delivers actionable insights on leveraging AI without losing your voice or authenticity.

In this episode you’ll learn:

• How AI is shaping the future of content production
• Practical AI tools for ideation, editing, and distribution
• Balancing creativity with automation
• Real-world examples and best practices
• What creators should prepare for next in the AI space

Tune in for insights that help you stay ahead of the curve and amplify your content strategy in a rapidly changing digital world.

In this episode of The Connecting Content Podcast, we sit down with filmmaker, actor, director, producer, and editor Larry Sands. Known for projects like Mahogany Sunrise, Because of You, Waylon: An Intimate Portrait of an Outlaw, and Rainbow Door, Larry shares his journey through independent filmmaking and the passion that drives his work.

We talk about how he got started, what inspires him, and how the “We Regret to Inform You” Film Festival is giving new filmmakers a platform to shine. Larry also breaks down the realities of indie production, the lessons he’s learned on set, and what creators should focus on in order to grow.

If you’re a filmmaker, content creator, or someone who loves hearing real stories from people building their craft, this episode delivers insight, inspiration, and practical advice.

Hosted by Mansa JK and Brian Cogley.