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In this episode, James Kendall and Ian Storey share their weekly market updates and what they are seeing on the ground. They break down current sales performance, shifting market sentiment, and how pricing strategy needs to match reality if you want traction from buyers. A big focus is placed on direct mail and why quality matters more than volume, as well as how premium marketing influences perception, enquiry levels, and ultimately fees. The conversation also touches on mortgage rate sentiment, buyer behaviour, and why modern estate agents need to think like media businesses to stay relevant and win the right instructions.

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The lads are back together for the first full episode of the year after the pre recorded 100th milestone and a two host episode last week. The conversation kicks off with the reality of returning after Christmas, how to get your mojo back, and why January performance is all about pipeline and momentum. From there it moves into high end agency realities, including the emotional and commercial impact of fall throughs, handling withdrawals with class, and why certain stock types like niche Grade II listed and equestrian homes can be brutal in this market.

They then get into what good business actually looks like, why not every instruction is worth taking, how to manage expectation gaps between buyers and sellers, and how to keep clients feeling looked after even when the answer is a price adjustment. The episode closes with practical marketing plays like social media relaunches, candid behind the scenes content, bio letters, and focusing on gold dust instructions that are well priced, motivated, and pay proper fees.

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This is a big one.

In this special 100th episode of The Complete Agent Podcast, we pause to reflect on the journey so far and look ahead to what comes next.

We revisit the biggest lessons, themes and turning points from the first 99 episodes. From pricing and valuations to negotiations, marketing, premium positioning, off market strategies, leadership and building a modern agency that actually works in the real world.

But this episode is not just a highlight reel.

We also talk openly about our own journeys. What we have learned running our businesses. What we would do differently if we were starting again. The mistakes, the breakthroughs, and the moments that changed how we think about agency.

Finally, we share what is next for the podcast, for The Complete Agent, and for agents who want to operate at the top end of the market with confidence, clarity and control.

If you have been with us since the beginning, this episode will bring it all together.

If you are new to the podcast, this is the perfect place to start.