The Company That Stopped Defending Windows copertina

The Company That Stopped Defending Windows

The Company That Stopped Defending Windows

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In 2014 Microsoft was rich, profitable, and irrelevant. Windows and Office still printed money, but the world had moved to phones, search, and a cloud run by a bookseller. Satya Nadella's turnaround was not a speech about culture. It was a sequence of decisions about where the money comes from: write off Nokia, turn one-off licences into subscriptions you can forecast, buy only the assets that make the subscription more valuable, and become the landlord of the AI boom. Azure passed a hundred billion dollars in annual revenue and the company passed four trillion in market value. But the bill is now a hundred and ninety billion dollars a year in data centres, and the AI future rests on a partner Microsoft does not control.
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