The Company That Forgot Its Own Brick copertina

The Company That Forgot Its Own Brick

The Company That Forgot Its Own Brick

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 In 2003 Lego was losing about a million dollars a day, buried under theme parks, clothing lines, video games and fourteen thousand different plastic pieces. This episode follows the 2004 rebuild under Jorgen Vig Knudstorp: the return to a six-thousand-piece core, the sale of Legoland, the adult fans who became designers, and the licensed themes that brought new builders into the system. By 2024 Lego posted record revenue of seventy-four billion kroner. But focus has its own limits: private ownership made patience possible, the bricks are still plastic, and the most popular stories are rented, not owned.
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