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The Comic Shop Trap

The Comic Shop Trap

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Why Marvel & DC Are Failing: The Comic Shop TrapMarvel and DC aren’t failing because “comics are dead.” They’re failing because they built their business on a single shrinking distribution channel: comic shops. In this episode, we break down the comic shop trap and show how wrestling, soap operas, and manga escaped the same problem.​You’ll learn:How the Direct Market works and why non-returnable orders + variants are crushing retailers​Why U.S. comic unit sales are down while cover prices and variant counts keep going up​How WWE uses multi-year TV rights deals to fund long-term story arcs instead of quarterly panics​How manga turned cheap serialization + tankōbon + digital into a multi‑billion dollar global market​Three concrete “escape routes” Marvel & DC could use to get out of the comic shop trap without killing comic shopsIf you care about comics, this is not a “doom” video. It’s a business model autopsy with real fixes.Watch the previous videos in this series:🟢Episode 1: The Shared DNA -- https://youtu.be/lLQhJL5nshg🟢Episode 2: The Broken Format -- https://youtu.be/eRaKvd_KIRU🟢Episode 3: The Friction Engine -- https://youtu.be/gEkg6SXAl-8🟢Episode 4: The Comic Shop Trap -- [YOU ARE HERE]Grab your copy of The Revelation Cycle👉 https://amzn.to/3MXQezIRead this week's Newsletter for FREE 👉 https://comicalopinions.substack.com=========================================== Subscribe to our newsletter to read more comic reviews and analysis every week.=========================================== Subscribe now👉 https://comicalopinions.com/subscribe=========================================== Subscribe to our Podcast to listen along on your commute to work=========================================== Youtube: @comicalopinions Apple Podcasts: https://podcasts.apple.com/us/podcast/comical-opinions/id1704756807Spotify: https://open.spotify.com/show/5lndyl8prFAUzKZcU7BZEbStitcher: https://www.pandora.com/podcast/comical-opinions/PC:1001078368Audible: https://www.audible.com/pd/Comical-Opinions-Podcast/B0CGT32QLD=========================================== Connect with Comical Opinions on your favorite social media platform=========================================== ✔️YouTube: https://www.youtube.com/@comicalopinions/?sub_confirmation=1✔️Twitter: https://twitter.com/ComicalOpinions✔️Facebook: https://facebook.com/ComicalOpinions✔️Instagram: https://instagram.com/ComicalOpinions✔️TikTok: https://www.tiktok.com/@comicalopinionsIntro music: https://www.fesliyanstudios.com/royalty-free-music/download/dragon-boss-fight/993Outro music: https://www.fesliyanstudios.com/royalty-free-music/download/the-last-time/863Disclaimer: This video/podcast is not sponsored. Some product links are affiliate links, which means we'll receive a small commission from anything you buy. Thank you for your support.Keywords: #comicalopinions #comics #comicreview #comicbookreview #comicbooks #NCBD #Marvel #DCComics #Dynamite #ImageComics #ComicWriting #comicrecommendations #underratedcomics #ComicsIndustry #DirectMarket #ComicShops #Manga #WWE #ProWrestling #BusinessModel #Publishing #GraphicNovels #Superheroes #SpiderMan #UltimateSpiderMan #Disney #WarnerBros #Streaming #MediaRights #Subscriptions #PopCulture #NerdCulture #GeekCulture #RetailApocalypse #Storytelling This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit comicalopinions.substack.com
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