The Colorful Aura, an online jewellery business, began its heartwarming journey during the pandemic when Rashi and Ujjwal sought to celebrate Raksha Bandhan creatively. Inspired by handmade Rakhis on Etsy, they started their shop with just seven Rakhis. 

The overwhelming response fueled their passion, leading to a wide range of beautifully handcrafted Rakhis and other products on their website. With a commitment to charity and spreading love, The Colorful Aura continues to embrace the spirit of Raksha Bandhan, offering unique creations that celebrate the bond of protection and love between siblings.Check Out on Our Website

Discover the pros and cons of selling online through your own website in Chapter Three of "The Colours of E-commerce" podcast. Learn about the benefits of complete brand control, enhanced recognition, and higher revenue potential, as well as the challenges of building a customer base and the costs involved. Recommended Content Management Systems are discussed to simplify the process. Stay tuned for the next chapter exploring selling through marketplaces like Amazon and Etsy. Subscribe and follow "The Colourful Aura" on Facebook and Instagram for more insights!

The first episode of "The Colours of E-commerce" explores the online selling landscape, presenting three main approaches for starting a business or selling online. The methods discussed include selling on your website, establishing marketplaces, and combining both. The pros and cons of each approach are highlighted, emphasising technical requirements, costs, and audience reach. Future episodes will cover topics like SEO and product titles to assist listeners in navigating the online selling landscape. Know More