The Coke Fiasco: When Your Systems Talk Before You Do
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If you've ever wondered what happens when your business runs on autopilot — when a system makes a call your brand would never make — this episode is for you. We're talking about what happened with Coca-Cola's personalization feature, where offensive combinations slipped through unevenly depending on religion and political affiliation, and the corporate apology that followed.
Here's what we cover:
- Why "we're too big to make this mistake" is naive thinking, no matter your company size
- The difference between having AI and having the human oversight to actually manage it
- What outdated tech (yes, even at Coca-Cola) reveals about staying on top of your systems
- Troll culture, oversensitivity, and where the line actually is
- Why a corporation's size makes it harder to stay human — and why smaller businesses have an advantage here
The big permission piece: mistakes don't make you inauthentic — how you respond to them does. If a chatbot, form, or automated flow runs your business right now, ask yourself: when was the last time you tested it as a stranger would?
#HonestBrewPodcast #UnfilteredConversations #BrandAutopilot #AIinBusiness #SmallBusinessOwner #BusinessOperations #ScalingSmart
A candid conversation between three seasoned business women who've been in the trenches of entrepreneurship. We bridge the gap between the glamorous just market and sell advice and the reality of what it takes to build a sustainable business. While most business content focuses on marketing, branding, OR operations in isolation, we bring all three worlds together. Because your brand culture needs to live in every system you create, your operations need to support your brand promise, and your marketing needs the infrastructure to deliver on what it sells.
We're here for the solopreneurs ready to grow beyond themselves, the partnership survivors rebuilding stronger, and anyone tired of business advice that treats branding, marketing, and operations as separate planets when they're part of one ecosystem.
HOSTS
Cheale Villa, Visual Caffeine, visualcaffeine.com / Monique Johnson, MoJo Design, ...