The Cognitive Marketer copertina

The Cognitive Marketer

The Cognitive Marketer

Di: Gee Ranasinha
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A proposito di questo titolo

 The best B2B Marketing podcast of 2026! Behavioral Science and buyer psychology, cutting through the marketing noise with weekly 2-minute episodes. Host Gee Ranasinha, CEO of marketing agency and behavioral science practice KEXINO, shares fresh perspectives on what makes customers tick, why certain messages work, and how to build marketing that actually moves the needle. This isn't about tactics, trends, or "the next shiny thing." It's about understanding the underlying psychological triggers guiding buying decisions and using that knowledge to create smarter, more effective marketing.Gee Ranasinha Economia Marketing Marketing e vendite
Episodi
  • Trying to be everything to everyone, means ending up as nothing to anyone

    Trying to be everything to everyone, means ending up as nothing to anyone
    Jan 18 2026

    We’re too full of our own ego.

    We’re talking about ourselves, when the buyer is trying to solve something that has nothing to do with us yet.

    Most times, the answer to the buyer's specific problem actually exists. But it gets buried under corporate speak and generic positioning because of a fear that getting too specific narrows the market.

    Everyone is saying the same thing because everyone is afraid of saying something that might turn someone away.


    The Cognitive Marketer

    Brought to you by KEXINO - https://kexino.com/


    LinkedIn: https://www.linkedin.com/company/kexino

    Instagram: https://instagram.com/wearekexino

    YouTube: https://www.youtube.com/c/Kexino

    Threads: https://www.threads.net/@wearekexino

    BlueSky: https://bsky.app/profile/kexino.com


    Gee Ranasinha public speaking website: https://gee-speaks.com
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    8 min
  • Price isn't simply a number. It's a feeling.

    Price isn't simply a number. It's a feeling.
    Jan 11 2026

    Underpricing based on mistaking "customer acquisition" for "business growth" might be the most common strategic error in business.

    When we set a price, we're not picking a numbers of the air. We’re not simply adding up costs per unit, slapping a percentage on top, and calling it a day.

    We’re doing far more than that.

    We're choosing our positioning. We’re defining what type of game we play, the buyers we’ll attract, and which competitors we’ll face.

    To an accountant, economist, or a business owner, price is simply a number.

    But to a buyer, price is a feeling.


    The Cognitive Marketer

    Brought to you by KEXINO - https://kexino.com/


    LinkedIn: https://www.linkedin.com/company/kexino

    Instagram: https://instagram.com/wearekexino

    YouTube: https://www.youtube.com/c/Kexino

    Threads: https://www.threads.net/@wearekexino

    BlueSky: https://bsky.app/profile/kexino.com


    Gee Ranasinha public speaking website: https://gee-speaks.com
    Mostra di più Mostra meno
    7 min
  • We're prompt-engineering our way to mediocrity

    We're prompt-engineering our way to mediocrity
    Jan 4 2026

    The use of AI tools in marketing opens up possibilities that we couldn't have imagined a few years ago. But it's also allowed us to produce lazy, sloppy, junk that reflects badly on how buyers view our brand.

    Rather than use AI to make us and our brands "better" (whatever that means) we're focusing on its use to make us faster, even if our standards of quality take a nosedive as a result.

    Poorly-produced AI-generated images are the clipart of the 2020s (don't know what "clipart" is? Ask your parents).

    What we're doing is teaching people to recognize the corners we choose to cut. Every obviously AI-generated piece of content contributes to pattern recognition for our audience. After enough exposure, they don't need to consciously spot the signs. They can feel it, in the same way they learned to feel that a generic, overused stock image isn't trustworthy.


    The Cognitive Marketer

    Brought to you by KEXINO - https://kexino.com/


    LinkedIn: https://www.linkedin.com/company/kexino

    Instagram: https://instagram.com/wearekexino

    YouTube: https://www.youtube.com/c/Kexino

    Threads: https://www.threads.net/@wearekexino

    BlueSky: https://bsky.app/profile/kexino.com


    Gee Ranasinha public speaking website: https://gee-speaks.com
    Mostra di più Mostra meno
    8 min
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