82% of coaches fail within two years of starting a business. Laura Berman Fortgang, MCC, has spent 30 years solving that problem.

Laura is a founding member of the International Coaching Federation, student number 16 at Coach U, and author of five books. She now runs the A-List Coach, a program for coaches who want to build a practice that actually works.

In this episode, she shares why speaking is the fastest route to a full pipeline, how to handle sales calls the same way you handle a coaching conversation, and what the rise of AI means for the future of professional coaching.

What happens when a coach stops worrying about labels and starts contracting for what the client actually needs? Dr. Clare Beckett-McInroy, ICF MCC and EMCC Master Practitioner, joins Dr. Steve Jeffs and Erwin de Grave to discuss supervision, team coaching, neurodiversity, and why courage in contracting is the skill most coaches need right now.

Clare brings 25+ years across education, leadership development, and systemic coaching practice. A rich, grounded conversation with ideas you can apply today.

Coaching emerged to meet a need in the world. But what is that need right now? Tracy Sinclair, founder of Coach Advancement, joins Dr. Steve Jeffs and Erwin de Grave to explore why presence has become the most valuable thing a coach can offer. Leaders are burned out, disengaged, and running from one meeting to the next without a moment to think. Tracy makes the case that coaching's greatest opportunity is not helping people perform better. It is giving them space to be heard, settle their minds, and access the clarity that constant doing buries.