AI-generated content is everywhere in charity comms right now, and most organisations are using it without really understanding how it works or how to be transparent about it.

In episode 53 of The Charity Show, Tim and Piers are joined by Emma Bracegirdle, founder of The Saltways, to unpack new research into how UK charities are actually using AI generated content, and where it's going badly wrong.

In this episode...

• Why over half of charities using AI generated content aren't labelling it, and don't understand why they should
• The crucial difference between using AI to enhance an image and using it to generate one entirely, and why the EU AI Act treats them the same
• How AI models can reproduce harmful stereotypes and "poverty porn" style imagery, and practical prompting techniques to challenge and undo this
• Why transparency, consent and updated image release forms are now essential parts of any charity's AI approach
• How authentic, unpolished, phone-shot storytelling is becoming charities' best defence against a trust deficit fuelled by AI scepticism
• Real examples of AI used well (and badly) in the charity sector, plus where the technology can genuinely save time on admin and research

The conversation also covers The Saltways' first Charity Film Festival, held in Bethnal Green, London, celebrating films made by and for the charity sector on every budget.

Links and resources:

• The Saltways: https://thesaltways.com/
• The Saltways Charity Film Festival: https://thesaltways.com/charityfilmfestival/

This episode's Small Charity Spotlights:

• Hastings Furniture Service: https://hfs.org.uk/
• HFS 100 Homes Project Crowdfunder: https://www.crowdfunder.co.uk/p/hastingsfurnitureservice
• Future First: https://www.futurefirst.org.uk/

Get involved:

• Listen to The Charity Show on Spotify, Apple Podcasts, or your favourite platform
• Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecharityshowpod@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Send a voice message to TheCharityShow
• Find every link you need: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/thecharityshow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💡 If you enjoyed this episode, hit follow or subscribe on your podcast app, and please leave us a five-star rating — it helps more people find conversations with real charity experts across the UK.

This episode is produced by The Good Studio – Creating great content for good causes. From podcasts and campaigns to film and copywriting, The Good Studio helps charities tell powerful stories that make people care.👉 Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.thegoodstudio.co.uk⁠⁠⁠

James Brindle spent nearly 20 years as a journalist before taking the helm at one of the UK's oldest charities. In this episode, the CEO of the Journalists' Charity joins Tim and Piers to unpack an extraordinary history, one that starts with Charles Dickens in 1864 and now carries the patronage of Queen Camilla. From financial hardship to online abuse, James explains what modern journalism support really looks like.

In this episode...

• The Journalists' Charity was founded in 1864 by Charles Dickens, who served as its first chairman, with a royal charter granted by Queen Victoria in 1890
• James Brindle's journey from nearly two decades in broadcast journalism, including setting up television channels, to becoming a charity CEO
• The realities driving journalists to seek support, from freelance financial instability and redundancy to rising online abuse and mental health pressure
• How the charity's "Lockdown Without Journalism" campaign during COVID reconnected the public with the value of the profession and drove tens of thousands of pounds in donations
• The newly launched Queen Camilla Future of Journalism Awards, offering cash support, mentoring and recognition to journalists starting their careers
• Why pride and the word "charity" itself can be a barrier to journalists asking for help, and how the sector is working to change that

Guest links

• The Journalists' Charity: https://journalistscharity.org.uk/
• James Brindle on LinkedIn: https://www.linkedin.com/in/jamesbrindleceo/

Get involved:

• Listen to The Charity Show on Spotify, Apple Podcasts, or your favourite platform
• Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠thecharityshowpod@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Send a voice message to TheCharityShow
• Find every link you need: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/thecharityshow⁠⁠⁠⁠⁠⁠⁠⁠⁠

Enjoyed the episode? Leave a five-star review and follow/subscribe to support the show!

💡 If you enjoyed this episode, hit follow or subscribe on your podcast app, and please leave us a five-star rating — it helps more people find conversations with real charity experts across the UK.

This episode is produced by The Good Studio – Creating great content for good causes. From podcasts and campaigns to film and copywriting, The Good Studio helps charities tell powerful stories that make people care.👉 Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.thegoodstudio.co.uk⁠⁠⁠

Changing your charity's name is never just a logo refresh. On this episode of The Charity Show, Tim Beynon and Piers Townley are joined by Zoe Conn (Fundraising and Development Director) and Keira Park (Marketing and Comms Manager) from Alongside, formerly Julian House, to unpack how the Bath-based charity rebuilt its identity from the ground up after a legal dispute forced a name change.

From stakeholder research to donor retention, this is a masterclass in how to lead a rebrand from inside a small charity team, without a big agency and without losing the trust you've spent decades building.

In this episode:

• Why Alongside chose to treat a legally forced name change as a strategic opportunity, not just a compliance problem
• How the team ran stakeholder consultation with donors, staff and trustees at every stage of the naming and design process, checking back in repeatedly rather than asking once and moving on
• Why they decided to lead the rebrand in-house, using targeted external support from a specialist agency rather than a full-service consultancy
• The practical challenges of a charity rebrand rollout: budgeting, running down old stock, IT systems, and keeping "formerly Julian House" visible during the transition
• How the comms and fundraising teams managed donor anxiety around the change, including direct debit continuity and stewardship of long-standing supporters
• Advice for any charity considering a rebrand: do the brief work before you touch a single name, and be ready to article your due diligence to a nervous board

Learn more about Alongside's work supporting people facing social exclusion across the South West of England, and follow their journey as the new brand continues to roll out.

If you're leading, or thinking about leading, a charity rebrand of your own, we'd love to hear from you. Get in touch at thecharityshowpod@gmail.com.

Know a small charity doing brilliant work that deserves a shout out on the show? Drop us a line at the same address, we'd love to feature them.

If you enjoy the show, please follow, rate and review us wherever you get your podcasts. It really does help other charity people find us.

Guest links:

• Alongside: alongsidecharity.org.uk/
• DCHS: boost-dchs.org
• Alex, The Leukodystrophy Charity: alextlc.org/

Get involved:

• Listen to The Charity Show on Spotify, Apple Podcasts, or your favourite platform
• Email us at ⁠⁠⁠⁠⁠⁠⁠⁠thecharityshowpod@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠
• Send a voice message to TheCharityShow
• Find every link you need: ⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/thecharityshow⁠⁠⁠⁠⁠⁠⁠⁠

Enjoyed the episode? Leave a five-star review and follow/subscribe to support the show!

💡 If you enjoyed this episode, hit follow or subscribe on your podcast app, and please leave us a five-star rating — it helps more people find conversations with real charity experts across the UK.

This episode is produced by The Good Studio – Creating great content for good causes. From podcasts and campaigns to film and copywriting, The Good Studio helps charities tell powerful stories that make people care.👉 Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠www.thegoodstudio.co.uk⁠⁠⁠