Welcome to Frequency HQ — the newest iteration of a podcast that has gone through The Content Beach, Digital Systems Operator, a long pause, and apparently several identity crises along the way.

In this episode, I’m talking about why I’m bringing the podcast back, why Frequency HQ finally feels like the right home for it, and why I’m leaning even further into a more spontaneous, in-the-moment way of creating it.

I also get into Podbean sunsetting its live feature, my brief investigation into Mixlr, the possibility of using YouTube Live, and why I’ve realized that adding more tools and workflows can sometimes make it harder to actually create.

This isn’t a polished podcast — and honestly, it never really has been. There are tangents, buzzing headphones, lost sound effects, thoughts arriving while I’m trying to end the episode, and absolutely no intention of going back to edit any of it.

That’s kind of the point.

In this episode:

• Why Digital Systems Operator never quite felt like me
• Why I’m leaning back into podcasting — and how clients actually use the show before working with me
• Podbean ending its live podcast feature and what I might use instead
• Why I prefer recording as if I’m broadcasting live
• The importance of reducing friction in your creative workflow

Frequency HQ is where I talk through digital ecosystems, launches, lifecycle marketing, tech, content, business, and whatever else is currently on my radar.

Follow the podcast for the next episode, and visit wethrivebydesign.com for more.