In this deeply authentic and inspiring episode of The Care2Grow Show, host Dr. Larry Arbeitman sits down with longtime friend, colleague, and chiropractic leader Dr. Kim Carpenter, founder of Awaken to Wellness in Louisville, Kentucky.

Dr. Kim shares her journey from Division I collegiate athlete to building one of the most respected wellness-based chiropractic practices in the country. Together, they explore what it truly means to lead with care, why confidence and preparation matter more than time spent, and how values-driven leadership creates extraordinary patient retention, referrals, and fulfillment.

This conversation dives into the heart of care-first practice: knowing the person, empowering patients, creating emotionally safe environments, and leading teams with integrity. Dr. Kim also speaks candidly about self-awareness, personal growth, and why sustainable success comes from who you are, not just what you do.

This episode is essential listening for chiropractors and healthcare providers who want to build practices that last—without burnout, without chasing trends, and without sacrificing their humanity.

[00:00] – Welcome & Introduction
Dr. Arbeitman introduces Dr. Kim Carpenter and their shared history.

[03:00] – Why Dr. Kim Chose Chiropractic
Her early chiropractic experience and leadership mindset.

[05:30] – Chiropractic & Athletic Performance
How chiropractic supported her Division I volleyball career.

[08:30] – Opening Awaken to Wellness
The intention behind the name and vision of her practice.

[11:30] – Care, Language, and Patient Mindset
Why words matter in healing and leadership.

[15:00] – Retention, Referrals, and Long-Term Care
Why patients stay for life when care is authentic.

[18:30] – Being the "Quarterback" of Patient Care
Advocating for patients across the healthcare system.

[22:30] – Empowerment vs. Sick-Care Models
Helping patients awaken to their potential.

[26:00] – Creating an Intentional Office Culture
Energy, acknowledgement, and emotional safety.

[30:30] – The Myth That Caring Takes More Time
How preparation, systems, and confidence create efficiency.

[35:00] – Values, Self-Awareness, and Leadership Growth
Why the "Be" always comes before the "Do."

[40:00] – Purpose, Vision, and Reverse Engineering Success
Knowing where you're going to lead effectively.

[45:00] – Fulfillment, Family, and Sustainable Success
Why Dr. Kim is focused on presence over achievement.

[48:00] – Lightning Round
Care philosophy, influences, and authenticity.

[50:00] – Final Reflections
Why care is the foundation of everything that grows.

• Care-first leadership drives retention, referrals, and fulfillment

• Confidence, preparation, and systems reduce burnout

• Values create clarity and alignment in practice and life

• Empowerment leads to long-term healing

• Authenticity builds trust with patients and teams

"Care is not something you do. It's who you are — and people feel that immediately."

Dr. Kim Carpenter is the founder of Awaken to Wellness, one of the leading wellness-based chiropractic practices in the country. A former Division I athlete, author, coach, and advocate for women in chiropractic, Dr. Kim is known for her values-driven leadership, exceptional patient retention, and care-first philosophy.

Hosted by Dr. Larry Arbeitman, The Care2Grow Show features conversations with healthcare leaders who believe that when you lead with care, everything grows — patients, teams, practices, and purpose.

https://www.care2growconsulting.com/

Welcome to the very first episode of The Care2Grow Show, where we're having real conversations about putting the care back into healthcare.

In this inaugural episode, host Dr. Larry Arbeitman sits down with longtime colleague and friend Dr. Justin Brown, Founder & CEO of Serve Bigger Collective, to explore what it truly means to lead with care — and why compassion is not a "soft skill," but a powerful driver of patient outcomes, team culture, retention, and sustainable growth.

Dr. Brown shares his personal journey into chiropractic, the pivotal experiences that shaped his philosophy, and how a care-first mindset helped him build one of the most respected upper cervical practices in the country. Together, they unpack the growing compassion crisis in healthcare, the failures of transactional care models, and what it takes to create practices that patients, teams, and communities trust.

This episode is a must-listen for chiropractors and healthcare leaders who want to grow without burnout — and lead with integrity, purpose, and heart.

• Why care and compassion directly impact clinical outcomes, retention, and revenue

• The difference between empathy and compassion — and why action matters

• How to build a care-driven culture that attracts patients and keeps teams engaged

• Why patients stay (and refer) based on how they feel, not just what you do

• How leadership, communication, and values shape long-term practice success

• Why care-first practices are irreplaceable in today's healthcare landscape

• The future of chiropractic leadership and collaborative growth models

"Care is not something you do — it's who you are. When care is embedded in your culture, everything grows."

Dr. Justin Brown is a chiropractor, entrepreneur, and the Founder & CEO of Serve Bigger Collective, a platform designed to help upper cervical practices scale through strategic partnerships, professionalised operations, and purpose-driven leadership.

After building one of the most successful upper cervical practices in the country, Friends & Family Spinal Care, Dr. Brown recognised a recurring problem: great doctors often hit growth ceilings due to lack of structure, support, or time. His mission is simple yet powerful — help doctors serve bigger.

Through acquisitions, education, and collaboration, Dr. Brown is redefining what's possible in chiropractic, creating models where clinicians thrive, patients receive world-class care, and communities are transformed .

Connect with Dr. Justin Brown:

• Website: https://servebigger.com/

• Instagram: https://www.instagram.com/drjustinbrown

• LinkedIn: https://www.linkedin.com/in/justin-brown-3908b0358/

Hosted by Dr. Larry Arbeitman, The Care2Grow Show features conversations with healthcare leaders who believe that care comes first — and growth follows.

This podcast exists to challenge the status quo, elevate the standard of care, and inspire providers to build practices rooted in compassion, connection, and conscious leadership.

If this episode resonated with you, take the next step in your journey:
Discover your Care-First Score and learn how Care2Grow Consulting helps providers lead with care and grow with purpose.

https://www.care2growconsulting.com/