The CPG Guys are joined in this episode by Simon Angove, CEO of Syndigo which works behind every product to deliver consistent content and digital shelf performance, efficient product syndication and vendor-retailer collaboration, and accurate data and insights – all in one composable platform, on the largest commerce network.

This episode is sponsored by Syndigo.

Follow Simon Angove on LinkedIn here.
Follow Syndigo on LinkedIn here.
Follow Syndigo online here.
Access the full consumer report mentioned by Simon here.

Simon answers these questions:

1. Syndigo operates in the world of Product Experience Management—PXM. For folks who might not be familiar, what are we talking about when we use that term?
2. Why should brands be thinking about product experience right now? What’s the big deal?
3. Managing product experiences sounds straightforward, but clearly it’s not. What makes managing product experiences so complicated; why isn’t everyone doing it well?
4. What does agentic commerce mean for brands and retailers in terms of the opportunity it presents and also the difficulties you see in taking advantage of the Trend?
5. The market’s shifting fast—consumer behavior, tech innovation, even economic pressures. What is Syndigo doing to stay ahead?
6. With tighter budgets and resource constraints, where do you see the biggest opportunities for efficiency in PXM workflows? And where do companies tend to get bogged down?
7. One way we’ve seen technology vendors like Syndigo stay flexible and capable of delivering results for clients is a strong partner network with providers (like Flywheel, for instance) to support them along the way – tell us a little bit about your partner strategy and why that’s a priority for you right now.
8. You touched on how AI is transforming how consumers browse and buy. Let’s turn to the tactical side, where is it coming up in PXM in a tactical, practical way?
9. For companies that are hesitant about AI-driven solutions for product content management, what’s your advice? How do they start without feeling overwhelmed?
10. What do you see as the next phase for PXM—and what should we be watching for in 2026?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by John frost, Chief Customer Officer at Chobani,

Find John Frost on Linkedin at: https://www.linkedin.com/in/john-frost-20963155/
Find Chobani on Linkedin at: https://www.linkedin.com/company/chobani/
Find Chobani online at: https://www.chobani.com/

Here's what we asked John:

1. John, let’s start with your journey. What path led you to Chobani, and how has your experience at Frito-Lay and PepsiCo shaped your perspective as Chief Customer Officer?
2. The Chief Customer Officer role is all about building deep partnerships. How do you define retail customer centricity at Chobani, and how does it show up in your day-to-day?
3. Chobani has grown from disrupting yogurt to becoming a modern food and beverage company. How do you balance staying true to the brand’s roots while expanding into new categories?
4. Innovation is at the heart of Chobani’s DNA. How do you align with retail partners to ensure that innovation lands successfully with shoppers?
5. Chobani has always led with purpose, from food made better to community impact. How does that purpose translate into customer partnership and retail collaboration?
6. Consumer today demand more authenticity & transparency from brands. How is Chobani meeting those expectations in ways that build both brand equity and customer trust?
7. Looking out to 2026, what excites you most about the future of food, beverage, and retail partnerships?
8. For emerging leaders in CPG, what advice would you give on building trust, driving results, and being an effective customer-first leader?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Coca-Cola names first Chief Digital Officer
• Stratably State of retail Media Report
• Walmart org changes
• Consumer spending report

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.