Marketing isn’t a random act of posting when the mood strikes. In this episode, Kim Beer and Betsy Bird break down what it actually means to build a real marketing ecosystem. One that supports your business over time instead of draining it.

They explore why social media is only a small piece of the puzzle, how to create repeatable marketing rhythms that your nervous system can tolerate, and how systems and automation can carry the heavy lifting so you don’t have to. This is a grounded, real-world conversation for business owners who want marketing that works with their life, not against it.

Parts of a Marketing Plan (for reference):

1. Executive Summary
2. Market & Audience Analysis
3. Competitive Analysis
4. Value Proposition & MessagingGoals & Objectives
5. Marketing Channels & Tactics
6. Budget & Resources
7. Timeline & Campaign Calendar
8. Metrics & Measurement
9. Review & Optimization Plan

Metricool social scheduling tool affiliate link: https://f.mtr.cool/LUHXXL

Links referenced in this episode:

1. thebusinessanimal.com
2. ridetheskyequine.com
3. bemorebusiness.com

Companies mentioned in this episode:

1. Mona Planner
2. Mac
3. ChatGPT
4. Metricool
5. E. Myth Revisited
6. Ride the Sky Equine
7. Be More Business

In this episode of The Business Animal Podcast, Kim Beer and Betsy Bird tackle a familiar frustration for entrepreneurs: why carefully planned work weeks fall apart the moment real life shows up.

From migraines and puppies with a death wish to colicking ponies and recording gremlins, this conversation explores how to build a work week based on realistic energy, not wishful thinking. Kim and Betsy compare radically different temperaments, challenge productivity dogma like “eat the frog,” and share practical ways to audit your actual schedule without turning your life into a spreadsheet.

You’ll hear why systems should support your nervous system, how boundaries protect your energy, and how AI tools can help you design a week that works with your temperament, your environment, and the chaos that comes with animal-centered businesses.

If you’ve ever felt broken because traditional productivity advice doesn’t work for you, this episode offers permission, perspective, and practical alternatives.

https://thebusinessanimal.com

Kim: https://bemorebusiness.com | https://liveinsynchronicity.com

Betsy: https://ridetheskyequine.com

The Business Animal is officially back. And this time, it has two heads.

After a yearlong hiatus, Kimberly Beer returns with a new co-host, Betsy Bird of Ride the Sky Equine. Together, they’re ushering in a fresh evolution of the show that blends visionary thinking, grounded strategy, laughter, and real-world marketing wisdom for animal-based businesses.

In this episode, Kim and Betsy introduce the new format, the return of the Big Three framework, and what listeners can expect moving forward. From sustainable marketing and realistic workweeks to AI as a practical business ally, this conversation sets the tone for what’s coming in 2026.

If you run an animal-based business, or any small business built around creativity, service, and heart, this podcast is for you. Expect insight, honesty, humor, and the occasional rabbit hole… always tethered back to reality.

New episodes drop every other Tuesday.