The Builder PM: Why AI Is Pulling PMs Back Into Engineering, with Amy Mitchell
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The Builder PM: Why AI Is Pulling PMs Back Into Engineering, with Amy Mitchell
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Amy Mitchell is a Product Manager who started her career writing code and leading an engineering team before a lateral move pushed her into product. She writes Product Management IRL, a newsletter where she shares what she's learning as AI reshapes the job, including a term she's been using lately: the "builder PM," product managers stepping back into code, sales conversations, and go-to-market decisions all at once.
In this conversation, we discuss:
1: Why moving from leading engineers to leading product managers meant trading precision for a stack of maybes
2: The "builder PM" shift, and why AI is pulling product people back toward engineering work
3: A support document that closed a deal when the spec sheet couldn't, and what it taught her about what customers actually value
4: How she uses AI to understand a customer's day to day before a single feature gets written
5: Her read on where product and engineering roles land once the current collision between them settles
Amy's details:
Product Management IRL newsletter - https://amycmitchell.substack.com/
LinkedIn - https://www.linkedin.com/in/amycmitchell/
Bluesky - https://bsky.app/profile/amycmitchell.bsky.social