He had the swagger. He had the spotlight. He had the NIL deals. So why did Shedeur Sanders fall all the way to the 5th round in the NFL Draft?

In this episode, we unpack the brand that was built around Coach Prime’s son—and why it collapsed under the weight of its own hype. From misplaced bravado to tone-deaf messaging, we explore what happens when a brand grows louder than the performance behind it.

When Adobe joined Bluesky, they weren't expecting a curse from Ra. But that's exactly what they got—and a whole lot more. In this episode, we dive into how a simple “hello” post became the flashpoint for years of creator frustration—over subscription pricing, AI policies and heavy-handed terms of service.

Was Adobe's stumble just a bad day on social—or the sign of a much bigger problem? We break down the backlash, the brand missteps, and what happens when a creative giant loses its way.

Empires don’t fall overnight, but trust is a tricky thing—and Adobe might be running out of it.

In today’s polarized world, silence isn’t just golden—it might be dangerous. But should brands step into the fray, or is neutrality the smartest move?

Some say taking a stand builds loyalty, while others argue it’s a fast track to alienating half your audience.

From Nike’s bold moves to Disney’s missteps, we break down when taking a stand works, when it backfires, and why the biggest risk isn’t speaking out—it’s doing it poorly.