Are your Meta ads getting more expensive while bringing in fewer new customers? For premium eCommerce brands, the problem is often the account structure, not the creative.

In this episode, Catherine from Productpreneur Marketing walks through three real premium brand Meta ad accounts and the costly mistakes in each. One big Advantage+ campaign was selling to people who were already going to buy. A small budget was spread across dozens of near-identical ads. A big budget never stood still long enough for Meta to learn.

You'll learn why Meta's Andromeda update has made account structure matter more, what to hand to Meta's AI and what to keep control of, why ideas from competitors and AI lead to a crowded shelf, and why platform ROAS misleads premium brands.

Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/book-a-brand-growth-strategy-session/

Show notes: productpreneurmarketing.com/episode-342

Is your eCommerce brand not getting enough traffic or sales, no matter how much you spend on Meta ads?

Ad costs keep rising, and the free traffic is drying up. More shoppers now get their answers from Google's AI results and ChatGPT before they ever click through to a website. So how do you make sure your brand is the one being recommended?

In this episode of The Brand Marketing Show, Catherine Langman shares what's happened in her own premium skincare brand over the past year. Sales from organic search are up 147% this month. Organic held when she paused Meta ads. And full-price orders are arriving from countries she's never advertised in.

She explains how those results are connected, why AI recommendations rarely show up in Shopify or GA4, what decides which products ChatGPT recommends, and five things premium eCommerce brands can focus on now.

Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/lets-talk

Full show notes and sources: productpreneurmarketing.com/episode-341

How do you launch a premium product into a crowded category where nothing much has changed in generations? The hard part isn't making something better. It's convincing customers to swap a habit they've had for years for something they don't yet understand.

Camilla Hasloch, founder of SunGods, shares what it takes to bring a circular bed linen and bath sheet brand to market. We cover the founder story, the Greek myths behind each collection, and why the story behind a product has to do the persuading when the difference can't be seen on the shelf.

Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com

Full show notes and sources: https://www.productpreneurmarketing.com/episode-340/