The Bourbon Boom of the 1990s with Chris Perugini copertina

The Bourbon Boom of the 1990s with Chris Perugini

The Bourbon Boom of the 1990s with Chris Perugini

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This week on Decades Distilled, Kurt and Sarah welcome Chris Perugini, a longtime bourbon writer and contributor to Forbes, for a spirited look back at the decade that changed bourbon forever — the 1990s.

Together, they revisit a time when bourbon was nearly written off, only to make a surprising comeback fueled by shifting tastes, smart brand moves, and a renewed love for American whiskey. From dusty bottles and early collectors to the first signs of today’s bourbon boom, this episode explores how the ’90s helped bourbon find its swagger again — and why it still matters every time you pour a glass.

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