Today on The Boat Princess Podcast, we're joined by one of the most respected and influential voices in the marine industry, Nancy Cueroni, Senior Vice President of the National Marine Distributors Association (NMDA).

With an impressive 27-year career dedicated to supporting and advancing the recreational boating industry, Nancy has witnessed remarkable transformation across every facet of the business—from evolving consumer trends and technological innovation to changing distribution models and workforce challenges. Throughout her career, she has worked closely with manufacturers, distributors, dealers, and industry leaders, helping shape the conversations and strategies that drive the marine sector forward.

In this episode, Nancy shares her professional journey, reflects on the biggest changes she has seen over nearly three decades in the industry, and discusses the opportunities and challenges that lie ahead. We also explore her concerns for the future of boating, including workforce development, industry sustainability, market fluctuations, and how the next generation of boating enthusiasts will shape the industry's direction.

Whether you're a marine professional, boat owner, or simply passionate about the future of boating, Nancy offers valuable insights, practical perspectives, and a wealth of experience gained from nearly three decades at the heart of the industry.

As she hands the helm to her Protege Emily Saving we listen to what Emily looks forward to bringing to the table for the future of the National Marine Distributors Association.

Please welcome Nancy Cueroni and Emily Saving to The Boat Princess Podcast.

This podcast was recorded at IBEX in 2025

To find out more about IBEX:

https://www.ibexshow.com/

To find out more about the NMDA:

https://www.nmdaonline.com/

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Welcome back to The Boat Princess Podcast—where we dive into the stories shaping the marine industry, one conversation at a time.

Today’s episode comes to you from a somewhat luxurious and beautifully soundproofed location… the back of a Bentley Flying Spur at the Southampton Boat Show (thank you Bentley Motors). And joining me in the passenger seat is someone who has become a leading voice in marine marketing and communications—Kate O’Sullivan, founder of ADPR.

With a background in PR and a deep understanding of the marine space, Kate has built ADPR into one of the most respected communications agencies in the industry, working with some of the biggest names in boating. Known for her strategic thinking and no-nonsense approach, she’s passionate about helping brands tell better stories and connect more meaningfully with their audiences.

Kate’s journey from employee to employer is one that many aspire to but few truly understand, and in this episode she shares what that transition really looks like behind the scenes. We talk candidly about leadership styles, building a team, and the mindset shift required to step into ownership.

We also zoom out to the bigger picture—what the boating industry could be doing better when it comes to promoting itself, attracting new audiences, and staying relevant in a rapidly changing world.

And of course, Kate breaks down ADPR’s ACE system—her strategic framework that’s helping marine brands communicate more effectively and grow with purpose.

It’s insightful, honest, and set against the unmistakable quiet luxury of a Bentley —so settle in and enjoy the ride.

#Bentley #BoatPrincessPodcast #SouthamptonBoatShow #MarineIndustry #BoatingLife #Yachting #WomenInBoating #MarineMarketing #PRIndustry #Leadership #Entrepreneurship #BusinessGrowth #BrandStrategy #ADPR #PodcastLife #LuxuryLifestyle

Maximilian Eagle and I met some 4 years ago when he was very green in this industry. It has been such a pleasure to see him grow with Sunseeker London Group and to bump into him at multiple Boat Shows in Europe.

I have to say, Sunseeker London Group always take such care of me at Boat Shows. They are one of my favourites for relationship building, and this podcast along with some others, was recorded onboard an absolutely stunning Sunseeker at Southampton Boat Show because of their and Sunseeker International's generosity in giving me such a luxurious space to record.

My boating life began on Poole Harbour, in the UK, home of Sunseeker, so I must confess I have always had a soft spot for them.

Max is a young man - still in his 20's and he displays an honesty and openness that is refreshing in the world of Boat Brokerage. In our conversation we delve deep into his career path and the challenges he had to face on the way - one of which was the ultimate challenge anyone can face - thankfully he came through that - for which I and I am sure many many others, especially his family, are truly grateful. You see, when we see Max now, on the Sunseeker stand, presented meticulously with a smart outfit and haircut many would envy, we might make assumptions. Max is the perfect example of what Boat Brokers often have to do themselves - don't judge a book by it's cover. Get to know the real person and build a relationship with them - that is in fact how you build trust for them to buy from you rather than another broker. People buy from people and I am sure that is why Max's career continues to grow.

With boys his age myself, I have to say, without being condescending, that I am incredibly proud of this young man and it was such a moment of joy for me to interview him on my podcast.

I hope you enjoy it. I hope it will encourage other young men and women to become part of the boating industry - we need you. We need your fresh approach, your enthusiasm, your drive, your innovation, your openness, your smiles and frankly we need young people to realise that this industry is in dire need of you. The average age for someone in the US in this industry is 64. That's scary. And something we need to fix.

Hopefully my conversation with Max may be a small start - please pass it on to anyone you think might be inspired to join us.

Nicky x

For more info on Sunseeker London Group go to:

https://www.sunseekerlondon.com/luxury-yachts/office

For more information on Sunseeker International go to:

https://www.sunseeker.com/

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