In Part 2 of Michaela’s story, she opens up about losing the company she built, navigating bankruptcy, and facing the identity shift that comes when the business you poured everything into suddenly isn’t yours anymore.

What follows is a raw, honest look at what reinvention truly requires. Michaela shares how slowing down, traveling, and reconnecting with herself brought the clarity she needed to rebuild with intention. That clarity ultimately led her back to a dream she’d carried since childhood - interior architecture - and the courage to start again with no portfolio, no guarantees, and everything to prove.

Today, she’s living a creative chapter that looks nothing like the one she lost - proof that reinvention isn’t the end of a story, but often the beginning of your most aligned one.

If you’re navigating a pivot, rebuilding your confidence, or redefining what success looks like in midlife, this conversation will resonate deeply.

In Part 1 of our two-part conversation, we sit down with Michaela Weisskirchner-Barfod, founder of Fabelab - one of Scandinavia’s most beloved children’s lifestyle brands. Michaela shares how she went from a steady career in architecture to building a global creative brand and business she never planned for. She opens up about outgrowing a path that once made perfect sense, the challenges of starting something new, navigating the realities of scaling growth, and the impact COVID had on both her direction and the evolution of Fabelab.

Part 1 is an honest, grounded look at reinvention, courage, and what it really takes to begin again from a founder’s point of view - even when the next step isn’t fully clear.

In this episode of The Biz Diaries, we sit down with photographer and GRECH & CO. collaborator Nora Moerch to talk about what really makes a brand partnership work. From choosing the right creative fit to knowing when to say no, we go behind the lens into how alignment, trust, and authenticity shape lasting collaborations.

Nora shares her journey - from first outreach messages to building partnerships rooted in shared values and creative chemistry. We also talk about contracts (and why they matter), the art of saying no, and how AI tools like ChatGPT are helping creatives brainstorm, plan, and run their businesses more efficiently.

If you’ve ever wondered how to land your first collaboration, find your creative match, or protect your time and energy while doing it - this one’s for you.