In today's episode, we dive into digital marketing and SEO strategies tailored to beverage brands. Our guest, Connor Widder, is the owner and founder of KRU Marketing, which helps wineries get more tasting room reservations, online wine sales & wine club subscriptions through search marketing campaigns. He has helped wineries grow sales from $3 M to $30M through his Framework and will be spilling some of his secrets here today and in the Beverage Business Hub, where we are super excited to welcome him as a guest expert!!!!

What’s in this episode? 

Understanding the Significance of SEO for Beverage Brands

We discuss the role of SEO in capturing consumer interest, driving website traffic, and ultimately boosting sales for beverage brands in an increasingly digital marketplace.

Key Insights into Effective SEO Strategies

Connor shares practical SEO tactics and success stories, illustrating how optimising website content can dramatically enhance online visibility, and drive both online and offline sales.

Common SEO Pitfalls to Avoid

Connor highlights mistakes made by beverage brands in SEO implementation, such as neglecting core SEO features on product pages and overlooking proper content structuring.

Measuring ROI and Success in SEO Efforts

Connor provides valuable insights into tracking the ROI of SEO campaigns, emphasising the importance of setting up analytics tools and aligning digital marketing efforts with tangible business outcomes.

Strategic Approach to Digital Marketing for Wineries

The episode highlights the need for wineries to view digital marketing as a long-term investment, prioritising strategic planning and expert guidance to maximize ROI and drive sustainable growth.

Want to learn more from Connor?

Connect with Connor Widdler for further insights and resources.

LinkedIn: https://www.linkedin.com/in/connorwidder/

Website: https://krumarketing.com/

Ready to elevate your knowledge and execution in digital marketing?

Explore our⁠ ⁠Beverage Business Hub membership!⁠⁠ Access exclusive tools and resources that drive traffic, revenue, sales, and more through online channels. Find what you need to thrive in the digital world, from courses to training, strategies, tactics, and plug-and-play templates. Learn more here:⁠ ⁠https://crushatsocial.ac-page.com/beverage-business-hub-join-us⁠⁠.

Welcome to The Beverage Business Hub⁠-Cast! Today, we're delving deep into the world of personal branding, tailored for the wine industry, with our expert guest, Priscilla Hennekam. Priscilla, a true innovator, wine specialist consultant, and seasoned business owner, joins us to share her wealth of experience and insights. Together, we're uncovering the ins and outs of personal branding—sharing our journeys, the challenges, and the incredible professional successes it brings. Tune in to absorb Priscilla's expertise, insights and experiences and discover how personal branding can set you apart and secure you opportunities in our industry!

Why Personal Branding:

In today's digitally-driven landscape, a personal brand serves as your unique stamp in a crowded online sphere. Crafting a compelling personal brand isn't just about visibility—it's about creating your OWN opportunities and letting people get to know, like and trust you before deciding to work with you on a project or opportunity. 

5 Practical Steps to Kickstart Your Personal Brand:

1. Decide:

Making the decision to cultivate a personal brand marks the pivotal starting point. It's about committing to showcasing your professional identity and leveraging platforms like LinkedIn, Instagram, Facebook, or other mediums as your stage. This intentional choice sets the groundwork.

2. Find Your Niche:

Identifying your unique niche is pivotal for a strong foundation. It's not just about being in an industry; it's about pinpointing what uniquely sets you apart within that realm. This involves recognising your strengths, passions, and expertise that distinguish you from others. By defining your niche, your brand gains a clear and distinct identity within the market, making it easier to resonate with your target audience.

3. Be Authentic:

Authenticity forms the core of a compelling personal brand. It's about showcasing the true essence of who you are—your values, beliefs, and genuine self. Authenticity breeds trust and establishes deeper connections. People are naturally drawn to sincere and real individuals, creating a loyal audience base that resonates with your authentic message.

4. Share Your Value:

Providing value is essential in establishing your brand's credibility. Share your expertise, knowledge, and insights generously. Utilise various mediums—blogs, podcasts, videos, social media posts—to offer solutions, tips, and valuable content related to your niche. Consistently delivering value positions you as an authority in your field, enhancing your brand's reputation.

5. Show Up:

Consistency is the linchpin of building a personal brand. It requires persistent effort and visibility. Consistently engage with your audience across chosen platforms—be it LinkedIn, Instagram, or a personal website. Regularly contribute to discussions, share updates, and actively participate in industry-related conversations. The consistent presence reinforces your brand's visibility and reinforces your message, creating lasting impact and resonance within your audience.

Where can our guests find you?

Connect with Priscilla Hennekam for further insights and resources here: 

Main website - ⁠http://www.hennekamwines.com/

Linkedin Profile - https://www.linkedin.com/in/priscillahennekam/

Instagram - https://www.instagram.com/hennekamsommeliere/

Ready to elevate your knowledge and execution in digital marketing?

Explore our⁠ ⁠Beverage Business Hub membership!⁠⁠ Access exclusive tools and resources that drive traffic, revenue, sales, and more through online channels. Find what you need to thrive in the digital world, from courses to training, strategies, tactics, and plug-and-play templates. Learn more here:⁠ https://crushatsocial.ac-page.com/beverage-business-hub-join-us

In this episode of the ⁠Beverage Business Hub⁠ cast, we will delve into a fundamental aspect of consumer behaviour and branding: the power of "why." As Simon Sinek famously said, "People don't buy what you do; they buy why you do it." This sets the stage for exploring how the 'why' behind brands profoundly influences consumer choices and brand success.

The Power of 'Why' in Consumer Behavior

Let's begin by exploring a compelling example demonstrating the impact of 'why' on consumer behaviour. Consider two wineries offering similar products but at vastly different price points. What sets them apart? It's their 'why.' We'll examine how a brand's underlying purpose and story can significantly shape consumer perceptions, influencing their purchasing decisions.

Understanding the Significance of 'Why' in Branding

Taking cues from iconic brands like Nike, we'll dissect how a clear 'why' propels certain brands ahead of others in competitive markets. We'll discuss how uncovering a brand's 'why' is intricately linked to crafting a Unique Value Proposition (UVP), a critical component in brand differentiation and resonance.

Crafting a Captivating UVP

What makes a UVP compelling? We'll break down the golden circle concept introduced by Simon Sinek - the 'why,' 'how,' and 'what' - and illustrate its application in crafting a UVP that resonates deeply with the target audience. Drawing examples from the wine industry, we'll showcase brands like Avaline Wines, Empathy Wines, Penfolds, and Wine for The People to highlight diverse yet effective UVP strategies.

The Challenge of Defining the 'Why'

Not every brand finds it easy to articulate its 'why.' We'll discuss the challenges some brands face in defining their purpose and how this impacts their overall marketing strategy. Furthermore, we'll showcase how a clear 'why' can transform various touchpoints, from web design to customer experience.

Would you like all this information in a digestible FREE mini e-book: Grab the full 7-step blueprint here: ⁠https://crushatsocial.ac-page.com/from-ferment-to-fame⁠ 

Ready to elevate your knowledge and execution in digital marketing?

Explore our⁠ ⁠Beverage Business Hub membership!⁠⁠ Access exclusive tools and resources that drive traffic, revenue, sales, and more through online channels. Find what you need to thrive in the digital world, from courses to training, strategies, tactics, and plug-and-play templates. Learn more here:⁠ ⁠https://crushatsocial.ac-page.com/beverage-business-hub-join-us⁠⁠.