In this episode, we break down the exact BFCM budget allocation and planning strategy DTC brands should use to maximize revenue during Black Friday and Cyber Monday.

You’ll learn how to structure budgets across channels, when to ramp spend, how to preserve learning, and how to stay profitable while scaling into the biggest shopping days of the year.

What We Cover:

Smart Budget Allocation
How to prioritize top-performing channels and reserve a portion of your spend for testing and fast scaling once winners emerge.

Scaling Into Peak Days
Why you should ramp spending into peak buying days instead of blowing budget too early.

Preserve Learning With Creative Swaps
Instead of launching new campaigns that reset learning, simply replace creatives inside your best-performing campaigns.

Set Clear ROAS & CPA Targets
The importance of aligning your budgeting strategy with performance goals and margin constraints.

Align Inventory & Promotions
How inventory levels, shipping deadlines, and promotions should drive your ad spend plan.

Forecasting vs. Actuals
Why your November and BFCM forecast should include projected spend vs. actuals so you can adjust daily.

This episode gives you a simple, tactical BFCM framework that protects your budget, preserves learning, and maximizes results across Meta, Google, and other paid channels.