The B2B Minute - Software + Tech Sales Messaging Secrets
Impossibile aggiungere al carrello
Rimozione dalla Lista desideri non riuscita.
Non è stato possibile aggiungere il titolo alla Libreria
Non è stato possibile seguire il Podcast
Esecuzione del comando Non seguire più non riuscita
The B2B Minute - Software + Tech Sales Messaging Secrets
-
Letto da:
-
Di:
A proposito di questo titolo
A recent SaaS company I worked with did everything right.
They were innovative. They had a killer product. And they'd raised a good amount of investment.
Despite all that they had trouble getting clients outside of their network.
The problem was their product was TOO robust.
And the complexity of what they did diluted the power of their messaging.
In short, they didn't have a hook.
A sentence and strategy in their messaging that would light up their prospects and get them to respond to their outreach.
When they brought us on the first thing we did was spend several hours deep diving into what they did.
And after quite a lot of digging we found an angle that blew up their pipeline with dozens of Fortune 1000 banks and consulting companies (their target market).
In the video below I break down EXACTLY how we found that hook and why it worked for them.
I hope it helps you find and refine your own too.
Hosted on Acast. See acast.com/privacy for more information.