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This episode highlights an interview published by The Autobody Source in Summer of 2022. Enjoy the show!

For generational body shop business owners who refuse to hire and train Millennials, it’s probably time to reconsider.

It Matters because the old era of collision center management is over and the Millennial takeover has begun. According to Deloitte’s Millennial Survey in 2014, Millennials (born between 1980 and 1995) will comprise 75% of the global workforce by 2025. About 80 million Millennials dominate the U.S. workforce today.

Our expert on the topic is Mike Lanza, who was Manager of Business Consulting Services for Sherwin-Williams Automotive Finishes from 2015 to 2024. With over 33 years of automotive experience managing and owning both independents and MSO’s, he advised the industry in recruiting, training, technical, sales, and all central services.

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The name IWATA is synonymous with world-class spray gun technology and is considered a holy grail product line, especially among air-brushing pros. But the company also provides precision tools for industrial and automotive refinish applications. We chatted with Dale Stitt, Vice President and General Manager of ANEST IWATA USA, to learn more.

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Zero Rust Primer is a high-solids phenolic-modified alkyd coating that controls rust and corrosion by forming an impermeable barrier at the metal level on new and old steel, rusty surfaces and partially rusted and partially painted surfaces such as decorative metal fixtures, metal railings, barns and metal furniture. Zero Rust Business Development Specialist Brian Hilton explains the product's advantages over traditional rust-removal techniques.

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