The Art of Protective Styles | Alexis Stephenson on Braids, Culture & Care copertina

The Art of Protective Styles | Alexis Stephenson on Braids, Culture & Care

The Art of Protective Styles | Alexis Stephenson on Braids, Culture & Care

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St. Catharines entrepreneur Alexis Stephenson—owner of Lexi’s Hair Boutique—shares how a teenage hobby became a purpose-driven business. Starting in high school in Brampton, Lexi taught herself through tutorials, built an Instagram portfolio, and began serving family and friends before moving to the Niagara region and opening a professional suite at Beauty Bar One.


Lexi breaks down the world of protective styles—from braids and cornrows to twists, locs, faux locs, and extension work—why they matter for hair health, and how specializing in a niche can be a powerful business model. We talk confidence, community, and mental health (why great hair can lift a day), the real fears of launching without college, finding resources, and the mindset it takes to keep going. She also looks ahead to educating others and building a broader support network for her clients and creators in Niagara.


HairStory is sponsored by Preempt & Prevention – Great Hair Begins with a Great Chair.

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