The Art and AI Science of Marketing: A Transformative Odyssey
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The Art and AI Science of Marketing: A Transformative Odyssey
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Once artfully compared to throwing spaghetti at a wall to see what sticks, marketing finds itself at the crossroads of a transformative journey that is both exhilarating and unnerving. As I embark on this discourse, I reflect on a professional narrative that has unfolded from the ink-stained pages of journalism to the dynamism of digital marketing and the future I envision for the ever-evolving marriage of AI and creativity.
My story is one of dual identities. I began my career in the relentless trenches of journalism, where storytelling reigned supreme and objectivity was gospel. The transition into marketing was a monumental pivot, thrusting me headfirst into an environment that demanded quantifiable impact and tangible ROI. However, the shifting sands of the media landscape reveal a marketing terrain that is becoming increasingly complex yet with the potential for exponential growth.