You can't engineer virality...but you can create something so meaningful that people see themselves inside it.

In this episode of Todd Liles & The Wizard of Ads, Brian Brushwood reveals the real reason ideas spread: Great content doesn't make the creator look smart… it makes the viewer feel transformed.

Drawing from decades of storytelling, magic, viral experimentation, and behavioral psychology, Brian, Todd, and Roy break down the natural laws behind why people share, remember, replay, and retell remarkable ideas — long after the trendwatchers go home.

In this conversation, you'll learn:

• Why the viewer must be the main character

• How titles give the audience their "role"

• Why curiosity is neurological — not optional

• Why authenticity beats polish in an AI-driven world

• How viral moments are harvested, not manufactured

• Why pattern recognition gives humans a creative advantage over machines

• The hidden emotional mechanics behind rewatchable content

• Why true virality is less about strategy… and more about meaning

This episode will completely change the way you see storytelling, creativity, and your role as a marketer in the age of AI.

Lean in...remarkable isn't accidental. It's human.

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

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🔗 Full show notes and resources: www.toddliles.com/wizard