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Your brand has two audiences now. A human one & an algorithmic one.

Most marketers are only building for one of them & it's not even the one making the first call.

In this episode, I break down the dual-journey model & the pre-delegation layer: why AI agents already have a preferred brand before your buyer even searches, where that bias comes from, and what it actually means for your marketing strategy in 2026.

Read my paper: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6436240

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Timestamps:

0:00 — The dual audience problem: introduced

0:57 — The three foundational assumptions of marketing

2:08 — What the dual audience problem actually is

2:44 — Amazon Bedrock Agent Core — live proof it's already here

3:22 — How the agent bias works, step by step

4:22 — Mem0 + Perplexity — more live examples

6:16 — How the funnel structurally breaks

7:12 — Where the bias actually comes from

7:18 — The pre-delegation layer, named

8:14 — What to do: 3 strategic moves for CMOs and founders

10:29 — The Inner Game book mention

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