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The Advertiser's Guide to the Galaxy

The Advertiser's Guide to the Galaxy

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A proposito di questo titolo

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?

In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.

Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades.

PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

2026 IVM Podcasts Arte Economia Marketing Marketing e vendite Politica e governo Scienze sociali
Episodi
  • The Top 10 Ads of 2022

    The Top 10 Ads of 2022
    Jan 22 2023

    Of the many, many ad campaigns released in 2022, I have watched and observed 927 Indian advertisements and 2,531 global advertisements. That’s a good universe for me to pick my top 10 ads from India in 2022!

    Tune in to ‘The Advertiser’s Guide to the Galaxy’ with me Karthik Srinivasan to know which 10 brands and ad made it to the list!

    Check out the ads referred to here: https://bit.ly/topads2022

    You can follow Karthik Srinivasan on social media

    LinkedIn : ( https://www.linkedin.com/in/karts/ )

    Twitter: ( https://twitter.com/beastoftraal )

    Instagram: ( https://www.instagram.com/beastoftraal )

    Blog: ( https://beastoftraal.com/)

    Do follow IVM Podcasts on social media.

    We are @IVMPodcasts on Facebook, Twitter, & Instagram.

    Follow the show across platforms:

    Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

    See omnystudio.com/listener for privacy information.
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    10 min
  • HUL’s Vim throws the kitchen sink at men

    HUL’s Vim throws the kitchen sink at men
    Jan 16 2023

    HUL’s Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn’t really exist.

    Tune in to know why Karthik Srinivan thinks Vim Black was an odd misfire and a tonal aberration from HUL.

    Check out the ads here:

    • Vim Black product packaging 1: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-2.jpg
    • Vim Black product packaging 2: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-shots.jpg
    • Vim’s confession: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-fake.jpg
    • Vim Black ad starring Milind Soman: https://www.youtube.com/watch?v=bEDNbPQyVVw
    • Vim Black ad 2: https://www.youtube.com/watch?v=5Z61w6ZFUEY
    • Vim Black ad 3: https://www.youtube.com/watch?v=HIQ9Wk1W3xI

    Vim ad campaign featuring Virender Sehwag:

    • https://www.youtube.com/watch?v=CAAl3J0yKyw
    • https://www.youtube.com/watch?v=AwY0IjoSNRk
    • https://www.youtube.com/watch?v=h03H-e0rpCM

    Vim’s December 2021 ad campaign:

    • https://www.youtube.com/watch?v=6b8f3XQZZXc

    P&G Ariel’s Share The Load campaign:

    • https://www.youtube.com/watch?v=AIr5btESyNA
    • https://www.youtube.com/watch?v=wJukf4ifuKs
    • https://www.youtube.com/watch?v=8QDlv8kfwIM
    • https://www.youtube.com/watch?v=DA64FF7MR58

    Lloyd Unisex washing machine ad:

    • https://www.youtube.com/watch?v=vOX0XrxYqpc

    Henkel’s Pril Tamarind ad:

    • https://www.youtube.com/watch?v=yGU34cOjQRg

    You can follow Karthik Srinivasan on social media

    LinkedIn : ( https://www.linkedin.com/in/karts/ )

    Twitter: ( https://twitter.com/beastoftraal )

    Instagram: ( https://www.instagram.com/beastoftraal )

    Blog: ( https://beastoftraal.com/)

    Do follow IVM Podcasts on social media.

    We are @IVMPodcasts on Facebook, Twitter, & Instagram.

    Follow the show across platforms:

    Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

    See omnystudio.com/listener for privacy information.
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    9 min
  • Be like X. Don't be like Y!

    Be like X. Don't be like Y!
    Jan 9 2023

    A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person!

    Examples of ads that use these framing devices and how it works - tune in to know more!

    Check out the ads here:
    Kunal, Wildstone: https://www.youtube.com/watch?v=U-bpHTapG-U

    Kiran, UpGrad: https://www.youtube.com/watch?v=JpXg0vFqKGU

    ACKO: https://www.youtube.com/watch?v=mM0Dv01r-QQ

    FTX: https://www.youtube.com/watch?v=BH5-rSxilxo

    BT: https://vimeo.com/463011619?embedded=true&source=video_title&owner=17334059

    Lifebuoy: https://www.youtube.com/watch?v=nZXWUd-sGDk

    Dezerv: https://www.youtube.com/watch?v=8wa7Z6C1qac

    Mercury 1: https://www.youtube.com/watch?v=VNK4rV_FbXQ

    Mercury 2: https://www.youtube.com/watch?v=N-RA7R9LvKI

    Mercury 3: https://www.youtube.com/watch?v=HoHN1Gdxtx8

    Mercury 4: https://www.youtube.com/watch?v=9D_jxiW5sHs

    You can follow Karthik Srinivasan on social media

    LinkedIn : ( https://www.linkedin.com/in/karts/ )

    Twitter: ( https://twitter.com/beastoftraal )

    Instagram: ( https://www.instagram.com/beastoftraal )

    Blog: ( https://beastoftraal.com/)

    Do follow IVM Podcasts on social media.

    We are @IVMPodcasts on Facebook, Twitter, & Instagram.

    Follow the show across platforms:

    Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

    See omnystudio.com/listener for privacy information.
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    8 min
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