The Accidental Entrepreneur: A Conversation with Joe Sanok on Identity, Growth, and Following What’s “Worth It”
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The Accidental Entrepreneur: A Conversation with Joe Sanok on Identity, Growth, and Following What’s “Worth It”
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In this first guest episode, I talk with Joe Sanok, someone I have admired for years and one of the most influential voices in the therapist entrepreneurial space. Joe shares how he became an accidental entrepreneur, how his own identity growth shaped every stage of his work, and how he learned to follow what’s worth it as he built a business that now reaches thousands of practice owners. If you are starting a practice, expanding a group practice, or navigating your own identity growth, this conversation with Joe Sanok will meet you exactly where you are.
Joe built his group practice, sold it, and then scaled Practice of the Practice into a national brand. Hearing how he navigated being an accidental entrepreneur offers a powerful lens for anyone starting a practice and wondering what risks are actually what’s worth it. His stories about leveling up, making decisions that support long-term identity growth, and following the work that feels aligned will resonate deeply, especially if you have ever questioned what direction you should take.
Here is what we cover in this episode:
- How Joe Sanok realized he was an accidental entrepreneur and what that meant for identity growth
- Why starting a practice requires clarity about what’s worth it and what is not
- The mindset shifts and business pivots that supported Joe’s identity growth as he scaled
- What every clinician should understand about being an accidental entrepreneur in the current market
- How to follow what’s worth it when your business, identity, and goals begin to evolve
If you are starting a practice, navigating your own identity growth, or noticing signs that you may be an accidental entrepreneur too, this conversation with Joe Sanok will help you reconnect with what matters and make decisions rooted in what’s worth it for you and your future.
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