The AI-driven evolution of the in-car experience with BalaKrishna Kolluru, Senior Director of AI at Cerence AI

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The AI-driven evolution of the in-car experience with BalaKrishna Kolluru, Senior Director of AI at Cerence AI

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Cars are becoming one of the most competitive frontiers in AI, and most people don’t realise how complex it really is.

In this episode, we’re joined by BalaKrishna Kolluru, Senior Director of AI at Cerence, the company powering conversational AI in over 500 million vehicles worldwide. With over 25 years of experience in machine learning and speech recognition, Bala brings deep insights into how generative AI is transforming the in-vehicle experience.

We explore how voice AI in vehicles has evolved from basic command-and-control systems to sophisticated conversational interfaces powered by hybrid cloud-edge architectures. Bala explains how Cerence's technology serves around 80 car manufacturers globally, and how their agentic AI approach enables seamless integration with external systems while maintaining functionality even without cloud connectivity.

We address the technical challenges of implementing voice AI in vehicles, from microphone placement to processing capabilities, and explain how Cerence collaborates closely with manufacturers to create systems that minimise cognitive load while keeping drivers connected and safe. We also discuss how generative AI has expanded the capabilities of in-car assistants, enabling more natural, contextual interactions that can anticipate user needs.