📝 Episode Description

Search is going through its biggest shift in decades.

With AI Overviews, generative answers, and zero-click results becoming the default experience, traditional SEO is no longer enough. Rankings still exist — but clicks, traffic, and attribution are disappearing.

In this episode, we unpack the AI search crisis and explain what it really means for SEOs, content teams, and businesses. We explore how AI Overviews change how content is consumed, why many SEO playbooks are breaking, and what “survival” actually looks like in an answer-first search world.

This isn’t about panic — it’s about adaptation.

🎯 What You’ll Learn in This Episode

• Why AI Overviews are fundamentally different from classic SERP features
• How search engines now consume content before users do
• Why rankings can stay stable while traffic collapses
• What breaks first in traditional SEO strategies
• How brands can stay visible even when clicks disappear
• What SEO survival looks like in an AI-first search ecosystem

🧠 Key Concepts Covered

• AI Overviews & generative search
• Zero-click search behavior
• Answer engines vs ranking engines
• Content extraction & synthesis
• Topical authority vs page-level SEO
• Visibility without traffic

⏱️ Episode Breakdown

• 00:00 – 04:00 → The moment SEO changed
• 04:00 – 10:00 → How AI Overviews work (and why they matter)
• 10:00 – 20:00 → Why traditional SEO starts breaking
• 20:00 – 30:00 → The real impact on traffic, attribution & reporting
• 30:00 – 40:00 → SEO survival strategies in AI search
• 40:00 – End → What the future SEO role actually looks like

📌 Key Takeaway

SEO isn’t dead — but ranking-first SEO is no longer enough.

Search engines now act as answer engines, and survival depends on whether your content is trusted, reusable, and clear enough to be selected by AI systems.

The future of SEO is not about fighting AI Overviews — it’s about designing content that AI chooses to use.

👥 Who This Episode Is For

• SEO professionals & consultants
• Content strategists
• Founders & growth leaders
• Teams impacted by traffic drops despite stable rankings

📣 About the Podcast

Indepth SEO explores how SEO, content, and AI actually work in the real world — beyond outdated tactics and surface-level advice. Each episode focuses on frameworks, shifts, and strategies that matter now.