The ACE of Influence is not a sales book.
It’s a recalibration of what it means to be a professional in real estate.

In a world where technology, AI, and automation are stripping away the value of “order-takers,” this book makes one argument clear: the future belongs to consultants who can lead, influence, and protect their clients through life’s largest financial decisions.

AJ Hazzi introduces the ACE Framework — Authority, Conviction, and Empathy — the three forces that multiply into real influence. Not charisma. Not scripts. Not gimmicks. Influence earned through competence, clarity, and care.

Inside, you’ll learn how to:

- Step out of the salesperson role and into the identity of a trusted advisor
- Lead clients with confidence instead of reacting to emotions or misinformation
- Set and manage expectations so trust compounds instead of eroding
- Communicate in a way that removes doubt and creates certainty
- Use technology and AI as leverage without losing the human edge
- Build authority that attracts clients before you ever meet them
- Carry conviction that clients borrow when their own confidence wavers
- Practice empathy without surrendering leadership

This book is part philosophy, part operating system for modern real estate professionals who refuse to be commoditized.

If you believe real estate decisions shape lives, families, and long-term wealth — and that guiding those decisions is a responsibility, not a transaction — The ACE of Influence will give you the mindset, standards, and framework to become truly irreplaceable.