At one point, $78 million was riding on a single game on Kalshi, and Chris put a small bet on it himself.

Chris Pyne and Jayde Chiaravalle open with the news. Meta's revenue is up 26% year over year while ad impressions grew 10%, Omnicom lands Coca-Cola's North American media business, 47% of US digital shoppers haven't used a retail AI chatbot, Walmart opens up to AI agents, and Salesforce agrees to buy Braze for about $5.66 billion. The main topic is prediction markets. They cover how Kalshi and Polymarket make money, why the ad spend that used to come from sports betting brands now comes from them, and how creator culture reaches young audiences. They finish with what marketers should do about it: be distinctive, not disruptive, and build brands that adapt to culture.

In this episode:

00:00 Intro

00:58 Meta's Q3 results: revenue up 26%, ad impressions up 10%

03:47 Coca-Cola goes to Omnicom

04:42 Forrester's agency forecast

06:41 47% of shoppers haven't used a retail AI chatbot

08:51 Walmart opens up to AI agents

10:47 Salesforce, Braze and the "SaaSpocalypse"

13:17 Main topic: betting on everything

13:51 What prediction markets are

16:26 Where the sports betting ad money went

17:49 Chris's Kalshi bet and the $78 million game

20:38 Parlays and how the platforms profit

21:51 Creator culture and the Miami Corolla

23:33 Casino logic: the top 1% take the winnings

25:33 Insider trading concerns

27:14 Who do you trust now?

29:53 What influencers cost

32:03 Pay your dues versus easy money

33:44 Quick-fix products and TikTok Shop

37:49 Lovemarks and brand loyalty

40:43 Be distinctive, not disruptive

44:07 The Atlantic survey: operations beat creative

45:17 Culturally adaptive brands

48:19 DCO explained

53:56 Sign-off

Topics covered:

Meta Q3 2026 results (Meta investor relations): https://investor.atmeta.com/investor-news/press-release-details/2026/Meta-Reports-Third-Quarter-2026-Results/default.aspx

Coca-Cola's media business goes to Omnicom (Digiday): https://digiday.com/media-buying/omnicom-lands-coca-colas-north-american-media-business/

Forrester's agency forecast (MediaPost): https://www.mediapost.com/publications/article/418896/forrester-predicts-indie-agency-sector-will-shrink.html?edition=144249

Walmart and Amazon on AI agents (TechCrunch): https://techcrunch.com/2026/10/21/while-amazon-blocks-ai-agents-walmart-rolls-out-the-welcome-mat/

Salesforce to acquire Braze (Salesforce): https://www.salesforce.com/news/press-releases/2026/10/20/salesforce-signs-definitive-agreement-to-acquire-braze/

The Atlantic marketing survey: https://www.theatlantic.com/sponsored/contentful-2026/

The 37 is a show for media and marketing people where we remove the real from the rhetoric. Hosts Chris Pyne, founder and CEO of Junction 37, and Jayde Chiaravalle, Chief Client Officer, have 50+ years in the business between them. Unlike most, they're still in the weeds doing the work every day.

Questions or topics you want us to cover? Leave a comment or email chris.pyne@junction37.com. Follow the show so you don't miss next week.

A political campaign’s digital ads meant for Portland, Maine ran in Portland, Oregon for four days. About $25,000 of spend was gone before anyone noticed.

Chris Pyne and Jayde Chiaravalle open with the news. Ferrero commits more than $50 million, including Super Bowl ads for Kinder Bueno and Nutella. Google adds about 400 news publishers to AI Overviews. Meta takes away placement controls. They also cover Dunkin’s unhinged social account, the new Tesla Roadster and the deposits behind it, and a chatbot that turned out to be one person typing. The main topic is email: the phrases that sound polite and mean the opposite, including “with all due respect,” “per my last email,” “let’s take this offline” and “just checking in,” and which ones to stop using.

In this episode:
00:00 Intro
00:36 Super Bowl 61 and Ferrero’s Kinder Bueno spot
01:47 Ferrero moves into sports marketing
02:46 Google adds about 400 news publishers to AI Overviews
08:07 Meta removes placement controls
10:27 Meta and the first impression of the day
12:35 Nielsen’s portable people meter and 24 markets
15:51 A campaign’s ads run in the wrong Portland
19:10 Robitussin’s award-winning campaign
20:58 Dunkin’s unhinged social account
23:52 The Tesla Roadster: real or vapor?
27:07 ChatTJB: the AI chatbot that was a person typing
29:25 Main topic: With all due respect
30:22 How email length changes with seniority
32:25 The passive-aggressive phrases we all use
33:06 “With all due respect”
33:34 “Per my last email”
35:14 “Let’s take this offline” and “CC”
36:34 “Friendly reminder” and “As you no doubt are aware”
39:58 “Please see attached” and the reply-all heroes
43:07 “Just checking in” and why it weakens your position
45:13 Sign-off

The 37 is a show for media and marketing people where we remove the real from the rhetoric. Hosts Chris Pyne, founder and CEO of Junction 37, and Jayde Chiaravalle, Chief Client Officer, have 50+ years in the business between them. Unlike most, they’re still in the weeds doing the work every day.

Questions or topics you want us to cover? Leave a comment or email chris.pyne@junction37.com. Follow the show so you don’t miss next week.

Fortune reported that Meta allegedly used 60 trillion tokens in 30 days. At a blended $3.60 per million tokens, Chris puts that at about $221 million.

Chris Pyne and Jayde Chiaravalle start with the news: the cost of AI tokens, the leaderboard of “Token Legends” at some companies, Coca-Cola’s media review, Amazon merging its DSP with sponsored ads, and Super Bowl 61 selling out. Then the main topic: consumer confidence is at record lows, yet people keep spending. They read the numbers, talk through shrinkflation and the push to private label, and land on three things brands can fix.

In this episode:
00:00 Intro
00:29 Mighty Mike’s dad and a $100,000 Google Ads bill
01:40 Tokens are real money
02:13 Meta’s 60 trillion tokens
03:18 The token leaderboard
05:06 Token maxing and the $1,500 cap
07:18 Coca-Cola’s media review
08:47 Amazon merges its DSP and sponsored ads
11:49 Super Bowl 61 on Valentine’s Day
16:22 Holiday ad fire sales
18:51 Main topic: can brands fix consumer confidence?
21:13 Skint but still spending
23:06 The Omnisend survey
24:01 Fix one: explain the price
26:04 Shrinkflation
28:14 Private label and the race to the bottom
31:40 Why premium brands win
34:34 The three fixes
36:16 Coke and Pepsi
37:52 What gives us confidence
39:50 Sign-off

The 37 is a show for media and marketing people where we remove the real from the rhetoric. Hosts Chris Pyne, founder and CEO of Junction 37, and Jayde Chiaravalle, Chief Client Officer, have 50+ years in the business between them. Unlike most, they’re still in the weeds doing the work every day.

Questions or topics you want us to cover? Leave a comment or email chris.pyne@junction37.com. Follow the show so you don’t miss next week.