The 33% Problem
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The 33% Problem
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Why teams are misreading AI — and what that reveals about the future of how the industry will operate.
In this episode, Mark explores a pattern emerging across businesses adopting AI systems: teams focusing on what the technology gets wrong, while missing the opportunities it creates.
Drawing on a historical parallel from the shift from steam to electricity, this episode explains why new technology alone doesn’t create transformation — and why most businesses fail to see real results until they redesign how they work.
It also explores a deeper issue inside many companies: treating AI like an add-on rather than a new operating layer, and expecting it to fit into already overloaded roles.
This is not a story about tools.
It’s about what happens when a business tries to adopt a new operating model… without changing how it thinks.