The 3 Financial Goals Every Studio Owner Needs to Set in 2026
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The 3 Financial Goals Every Studio Owner Needs to Set in 2026
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In this episode of the Studio CEO Podcast, Jackie Murphy explains the three financial goals every yoga and Pilates studio owner needs to set for 2026: profit, salary, and revenue. Learn how to work backwards from the life you want, track your numbers monthly, and build a studio business that is profitable, sustainable, and supportive — not draining.
Key Takeaways
✔ Profit creates sustainability
✔ Salary is non-negotiable
✔ Revenue funds growth
✔ Monthly tracking matters
✔ Goals should stretch your identity
FAQs
What financial goals should a studio owner set?
Profit, salary, and revenue — in that order.
How much profit should a yoga or Pilates studio make?
10–30% depending on the stage of business.
Should studio owners pay themselves a salary?
Yes. Consistently and intentionally.
Work with Jackie Murphy
- Say Hi on Instagram @studioceoofficial
- 3 Marketing Mistakes Yoga & Pilates Business Owners Make:
https://www.jackiegmurphy.com/3-marketing-mistakes - Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo