The $100,000 Window Mistake
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The $100,000 Window Mistake
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Most construction mistakes don’t happen in the field.
They happen upstream — long before anyone picks up a tool.
In this episode of The ConTech Exec Podcast, Robert Zimmerman sits down with Christopher Mouflard, founder of Marked Up AI, to talk about a problem the industry has quietly normalized: incomplete drawings.
This isn’t a discussion about software features or faster workflows.
It’s a conversation about decision risk, governance breakdowns, and why responsibility keeps sliding to the least experienced person on the project.
We cover:
Why rework has become “acceptable”
How incomplete drawings create executive-level exposure
What happens when teams are stretched thin and oversight disappears
Why more tools don’t fix sequencing problems
Where technology actually should be applied — and where it shouldn’t
If you’re accountable for outcomes, margin, and risk — this episode will feel uncomfortably familiar.
If you’re looking for tools, tactics, or implementation advice, this is not for you.