In this episode of The 10 in 10, we sit down with Shelby Ikeda, founder of Modern Mom CEO and creator of Mi Modern AI, to challenge how women—especially moms—are taught to build businesses.

Shelby doesn’t build band-aids. She builds ecosystems.

Drawing from her background and deep understanding of how mom-CEOs actually live and think, Shelby explains why tools, templates, and hustle alone aren’t enough—and how real systems create businesses that adapt instead of breaking.

In this conversation, we explore:

• The difference between building a business vs. building an ecosystem
• Why client urgency doesn’t have to become your emergency
• How boundaries are operational—not emotional
• Shelby’s Chores / Needs / Asks framework and why it works for mom-CEO brains
• How Mi Modern AI was designed to support real life, real chaos, and real ambition

Shelby’s approach replaces overwhelm with structure, people-pleasing with leadership, and burnout with clarity—helping moms run families and businesses side-by-side without losing themselves in the process.

Connect with Shelby:
Learn more and join the Modern Mom CEO community at mmceo.me

Join the conversation in the comments and share this episode with someone ready to rethink marketing, life, business, community or what’s making a difference for others.

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