What does it really take to turn a great idea into a brand people love?

This week on That Digital Take, Torri Webster sits down with Lauren Levy, the co-founder of Odd Cookie Snacks, the Canadian snack brand turning bite-sized, crispy cookies into a nationwide business.

After building successful careers and businesses of their own, Lauren and Devin found themselves asking one big question: What's next? Their answer? Starting something completely new, together.

From launching in a single Toronto retailer to expanding into 800+ stores across Canada, we're getting into the realities of entrepreneurship, building a business with a friend, navigating growing pains, and what it actually takes to stand out in a crowded market.

Plus, we're talking about the power of authenticity, social media marketing, knowing when to pivot, and why sometimes the most important part of building something successful is being willing to start over.

Whether you're dreaming of launching a business, navigating a career change, or figuring out your next chapter, this conversation is for you.

New episodes of That Digital Take every week.

Fall is officially here, and that means cancelling plans, getting on the couch and committing to something good.

This week on That Digital Take, Torri sits down at TIFF with Summer H. Howell and Alison Thornton, stars of Mike Flanagan’s Carrie on Prime Video. This new version of the Stephen King classic is set in high school today, with social media, group chats and viral moments. Summer (Carrie White) and Alison (Chris Hargensen) talk about:

• Landing roles after a search of more than 1,000 actors
• Auditions, rejection and building a career as young actors
• Playing a character who is cruel to your castmates, and leaving her behind when they call cut
• Bullying in the age of social media
• What fake blood is really like, and the moments they broke character

Then Torri goes solo with her fall TV and film lineup:

• Her review of Verity, starring Anne Hathaway, Dakota Johnson and Josh Hartnett
• Her verdict on Carrie
• What Practical Magic 2 needs to get right
• Avengers Encore and the road to Doomsday
• Robert Pattinson in Primetime, and her Dune homework

Why are some creators landing $30,000 brand deals while others with bigger followings can't book a campaign? Sara Koonar, founder and president of Platform Media, one of Canada's leading talent management and influencer marketing agencies, reveals what's really happening behind the scenes. This week on That Digital Take, Sara pulls back the curtain on the business of the creator economy.

After a decade of building Platform alongside the industry, and launching Platform Social, Canada's leading influencer marketing conference, she knows exactly what brands and managers are looking for. In this episode:

• What a talent manager actually does, and when you need one
• What Platform looks for before signing a creator -
• Does follower count still matter in 2026?
• Why one creator gets $3,000 and another gets $30,000 for the same deliverables
• What creators undervalue in negotiations: usage, exclusivity, whitelisting and more
• "Why am I not getting brand deals?" and what's really going on
• How AI is changing influencer marketing
• The Canadian creator economy vs. the U.S.
• How to build a creator career that lasts ten years

Whether you're a creator, a marketer or building a personal brand, this is the insider conversation every influencer needs to hear. Follow That Digital Take for weekly conversations on business, branding and digital culture.