Technically Creative copertina

Technically Creative

Technically Creative

Di: by Orlando Wood / KoobrikLabs
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A proposito di questo titolo
 Technically Creative by KoobrikLabs is about the people translating between imagination and systems — the operators, creatives, and technologists turning ideas into industry. This is a technology podcast for people who don’t think they’re technical — but increasingly need to understand the systems shaping creative work. You can learn more about Koobrik Labs at koobriklabs.com 0456572025 KoobrikLabs LLC Arte Intrattenimento e arti dello spettacolo
Episodi
  • What A Next Generation AI Content Machine Really Looks Like | Max Oshman & Sam Stroube, The Lab

    What A Next Generation AI Content Machine Really Looks Like | Max Oshman & Sam Stroube, The Lab
    Nov 3 2026
    Yes. We can cut it by about a third and keep the SEO/AEO value. I'd publish this version on both YouTube and Spotify. Vibe coding can build an AI prototype in minutes. But what does it take to make AI work securely and reliably inside a real business? Technically Creative is brought to you by KoobrikLabs, the data partner for creative companies. 👉 https://koobriklabs.com/contact/ In this episode, Orlando Wood sits down with Max Oshman, CEO of the lab, and Sam Stroube, Head of AI at Wellcom, to explore why vibe coding isn't enough for enterprise AI and what it takes to turn AI prototypes into secure, scalable, production-ready applications. The lab, part of global creative production company Wellcom, has developed Wellcom Home, a node-based AI platform that helps businesses deploy custom AI tools with security, data governance, quality control, and brand consistency built in. In the first live product demonstration on Technically Creative, Max and Sam showcase their generative AI digital asset management (DAM) system, demonstrating how brands can transform existing product data and 3D assets into thousands of accurate, on-brand advertising images. They also explain why enterprise AI projects struggle to move beyond experimentation, how AI agents and automated workflows can transform creative production, and why technical expertise and industry knowledge are essential to successful AI implementation. In this episode: Why vibe coding gets you 80% of the way, but the final 20% is the hardest How to turn AI prototypes into secure enterprise applications Inside Wellcom Home and its node-based AI architecture Live demo: AI-powered digital asset management and content production Generating thousands of product-accurate advertising images with AI Why security, governance, and human oversight matter for AI agents How AI is changing creative workflows, automation, and advertising production A practical conversation about enterprise AI adoption, AI agents, vibe coding, and building AI tools that actually work in the real world. Technically Creative is a technology podcast for people who don't necessarily think of themselves as tech people, hosted by Orlando Wood, CEO of KoobrikLabs. Connect with Orlando: https://www.linkedin.com/in/orlando-wood/ Learn more about KoobrikLabs: https://koobriklabs.com #VibeCoding #EnterpriseAI #AIAgents #GenerativeAI #TechnicallyCreative
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    1 ora e 1 min
  • Everyone Thinks They're a Director Now...

    Everyone Thinks They're a Director Now...
    Nov 2 2026
    Weekly AI news for Hollywood and the creative industries. This week: what happens when AI gives clients the power to change creative work after the director has gone home? Hosted by Orlando Wood, founder of KoobrikLabs, the AI/IT partner for creative companies. To talk about adopting AI safely in your business, visit https://koobriklabs.com/contact/ Our deep dive starts with A$AP Rocky’s Shroom Clouds music video, where AI-generated shots were reportedly added after the production company delivered its director’s cut, including disputed imagery the original filmmakers say they never created or approved. The bigger issue goes beyond AI plagiarism. Generative AI is changing what clients, commissioners and studios can do to finished creative work without going back to the people who made it. As tools like Google DeepMind’s Genie 4 move toward editable, persistent virtual worlds, directors, production companies and VFX studios may need new contractual protections around alterations, credits and additional work. Also this week: Wieden+Kennedy launches an entertainment division, Hollywood pushes back on OpenAI’s licensing arguments, Google’s AI search creates a monetization problem, Spotify explores licensed AI music remixing, Roblox has an AI-agent scraping incident, Big Tech’s AI spending overtakes cash generation, and Elon Musk’s AI Odyssey finally arrives. Technically Creative covers AI, technology, Hollywood, advertising, media and the future of the creative industries.
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    20 min
  • How WPP Is Rethinking Advertising Through Production | James Brooke-Partridge, WPP Production

    How WPP Is Rethinking Advertising Through Production | James Brooke-Partridge, WPP Production
    Oct 27 2026
    Can advertising agencies produce 20 times more content without increasing their budgets? And how is AI changing the way the world's biggest advertising companies operate? If you're a creative company looking to future-proof your business, book a free consultation with KoobrikLabs, the data partner for creative companies. 👉 https://koobriklabs.com/contact/ In this episode of Technically Creative, Orlando Wood sits down with James Brooke-Partridge, Head of Production UK at WPP Production, to explore how one of the world's largest advertising groups is transforming commercial production through artificial intelligence, centralized production, virtual production, and new creative workflows. James explains why WPP is bringing its production capabilities together under one organization, as brands face unprecedented demand for social media content, faster turnaround times, and greater efficiency. With some projections suggesting advertisers could need up to 20 times more content in the coming years, the traditional advertising production model is facing enormous pressure. The conversation explores how generative AI, LED volume stages, automated editing, audience analytics, and WPP's Open platform are changing the relationship between creative development, production, and media. James also explains why experienced producers, editors, and creative professionals may become more valuable as AI becomes embedded in professional workflows. And with independent production companies facing growing pressure, Orlando and James discuss what the shift toward in-house agency production means for directors, creative talent, and the future of commercial filmmaking. In this episode: Why WPP is restructuring its global advertising production business The challenge of producing up to 20 times more content with limited budgets How AI is transforming commercial production, editing, and creative workflows Why WPP sees AI as a way to deliver more value, rather than simply cut costs How virtual production and LED stages are expanding creative possibilities Why producers are gaining influence within advertising agencies How data-driven advertising risks creating a sea of creative sameness What WPP's production strategy means for independent production companies Why creative expertise, curiosity, and adaptability matter in the AI era A fascinating conversation about the future of advertising, the changing economics of commercial production, and how technology is reshaping the relationship between creativity, craft, and scale. Technically Creative is a technology podcast for people who don't necessarily think of themselves as tech people, hosted by Orlando Wood, CEO of KoobrikLabs. Connect with Orlando: https://www.linkedin.com/in/orlando-wood/ Learn more about KoobrikLabs: https://koobriklabs.com #WPP #AdvertisingProduction #GenerativeAI #FutureOfAdvertising #TechnicallyCreative Make the opening hook punchierClarify the KoobrikLabs positioning
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    1 ora e 3 min
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