Tash Insights presents a live talk from Tash Courtenay-Smith, recorded at Built by HER in New York.

Built by HER, hosted by Shopify and EmpowHER, brought together founders, operators and senior leaders in commerce for a hands-on summit focused on making AI practical, tangible and operational for women-led teams.

In this clip, Tash talks through the two businesses she is currently building and why both are focused on the same underlying challenge: improving marketing efficiency in a world where attribution is increasingly unreliable and the demand for content keeps rising.

She shares how Transact Media Group is building a CPA-first AdTech ecosystem in partnership with Mastercard, allowing brands to pay on results measured at card transaction level across programmatic, CTV, audio and social. She also explains how her AI-powered content factory has grown from an offshore creative support team into a global production operation for brands under pressure to ship more content, faster.

You’ll hear:

• Why attribution conversations are becoming less useful for brands
• How CPA-first media models can change performance marketing
• Why transaction-level measurement is becoming more important
• How AI is reshaping creative production and content output
• Why production capacity is now one of the biggest growth levers
• How digital twins can help founders scale their own content

This is a practical listen for founders, operators and marketers trying to improve efficiency, reduce wasted spend and build the production systems modern brands now need.

Tash Insights presents a live talk from Tash Courtenay-Smith, recorded at Built by HER in New York.

Built by HER, hosted by Shopify and EmpowHER, brought together founders, operators and senior leaders in commerce for a hands-on summit focused on making AI practical, tangible and operational for women-led teams.

In this clip, Tash makes a different case for AI adoption. Beyond productivity, she argues that AI is changing how founders process problems, make decisions and move from idea to output.

Using the analogy of training for a marathon, Tash explains why AI fluency needs to be built through daily practice. The founders who gain the most advantage may not be the ones with the most advanced tools, but the ones who get used to solving problems faster, producing work faster and operating at a new pace.

You’ll hear:

• Why AI adoption is becoming a daily operating habit
• How faster output may change the way founders think
• Why AI fluency works like a muscle
• How AI can compress the gap between idea and execution
• Why mundane work can be reduced to create more space for creativity
• What founders should be practising now to prepare for the next five years

This is a useful listen for founders, operators and leaders who know AI matters, but have not yet made it part of their daily way of working.

Tash Insights presents a live talk from Tash Courtenay-Smith, recorded at Built by HER in New York.

Built by HER, hosted by Shopify and EmpowHER, brought together founders, operators and senior leaders in commerce for a hands-on summit focused on making AI practical, tangible and operational for women-led teams.

In this clip, Tash makes the case for personal branding as one of the most commercially valuable things a founder can build. Drawing on her background as a journalist, author and growth advisor, she shares what she has learned from helping female founders build some of the most recognisable personal brands in the UK, before finally applying the same playbook to herself.

Tash explores the early discomfort of publishing, the awkward middle phase of finding your voice, and the long-term commercial value that comes from becoming known in your category.

You’ll hear:

• Why personal brand is a growth lever for founders
• What holds founders back from publishing consistently
• How visibility pre-qualifies you before you enter a room
• Why finding your voice only happens through repetition
• What Tash learned from DRock, the videographer behind Gary Vaynerchuk’s personal brand
• Why building a serious personal brand is a multi-year project

This is a practical and honest listen for founders, operators and leaders who know they need to become more visible, but are still waiting to feel ready.