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Your business can bring in more revenue while keeping less of every dollar. In this episode, Darren and Christina break down what Canadian business owners can control as costs, tariffs, and uncertainty put pressure on their companies.

They cover a simple margin calculation that every owner should understand, when to revisit pricing, how to spot supplier risk, and why access to capital matters most before you need it.

They also discuss a question many owners put off: if most of your wealth is tied to your business, what happens to your retirement plan if you cannot sell on your terms?

In this episode:

- Why a 10% increase in costs can cut gross profit by roughly 23%

- How to review pricing and expenses

- Where supplier concentration creates risk

- How to plan for cash needs and financing

- Why business owners should build wealth beyond the company

- How retirement and estate planning fit into the bigger picture

Show notes:

00:00 - What can Canadian business owners control?

02:29 - A 10% cost increase can cut profit by 23%

05:09 - When to revisit your pricing

06:45 - Expenses and subscriptions worth reviewing

09:12 - Tariffs, suppliers and backup plans

11:33 - Where your business capital lives

15:34 - Access to financing before you need it

19:24 - The risk of building all your wealth in one business

23:42 - Planning for retirement, taxes and your family

26:32 - The business owner's control checklist

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