Corporate leaders who can't communicate, success at B2B communications, working well with reporters and that damned AI--all among the hot topics Leaders PR founder Evan Boyer discusses with host/journalist Ed Garsten in this episode of Tales From the Beat--the podcast that looks at news and PR from both sides of the scrimmage line.

In episode 148 of Tales From the Beat, Strategic Global Media founder and CEO Scott Merritt and partner Dwain Schenck tackle divisive issues with host/journalist Ed Garsten that include who is a journalist and what is the toughest and most misunderstood job in PR. They also bat around the effects of AI in story pitching and Ed reveals a boo boo he made when he hopped over to corporate PR from journalism.

His long career included stints at TV Guide and CNN and now Howard Polskin has what his friends say is the worst job in journalism, reading content on conservative news websites and writing commentary for subscribers of his website TheRighting.com. It's not what you think. Howard and host/journalist Ed Garsten have a spirited conversation about the controversial website along with the state of the media in general.

Host/journalist Ed Garsten welcomes Steve Turner to the podcast. He's the co-owner/principal of St. Louis-based Solomon Turner PR and author of the book "PR That Works." They discuss what PR tactics work, don't work, the role of AI and how you accurately measure whether or not those tactics had any positive effect.

Robin Parton Pate has decades of experience in marketing and media with stints at CNN and HGTV and now vp of marketing at Dave Cantin Group which advises auto dealers and dealership groups on mergers and acquisitions. In a fast-paced episode, Robin discusses with host/journalist Ed Garsten the evolution of recognizing news stories, pitching them, the role of AI, and yes, what's the story with her middle name?

Jane Owen, CEO of boutique entertainment/celebrity PR firm, Jane Owen PR, gives her unfiltered views of how PR works in that segment, challenges, dealing with egos, AI deep fakes, changing media landscape. Plus, she weighs in on how the Taylor Swift/Travis Kelce wedding was handled.

Journalist Ed Garsten hosts.

Author, marketing and PR powerhouse Don McLean is back on Tales From the Beat to discuss with host Ed Garsten, his new platform for democratizing PR for those who can't afford to pay for a PR agency, how AI has changed story pitching and release creation and its limitations.

A spirited conversation with Kira Shishkin, creator and CEO of news text service informed.now that looks at how it works, how stories and links are chosen and why he thinks its daily feeds better serve those tired of news that contains ads, clickbait and clutter.