She's been a top comms exec everywhere from General Motors to companies in the healthcare, home improvement and bedding industries, and now Noreen Pratscher runs her own consultancy, Pratscher Communications. She and host/journalist, Ed Garsten take on the subject of "earned media" and why it's still important in an AI world, effective, and ineffective, media training and early wins for Pratscher Communications.

Longtime WWJ, Detroit journalist Jeff Gilbert's career has taken him from covering Dr. Death, Jack Kevorkian to becoming the foremost broadcast automotive beat reporter in the nation, often heard on the former CBS Radio News Network. He and host, journalist Ed Garsten, talk about the end of that network, where broadcast news is going, the auto beat they both cover and some of the interesting characters Jeff's covered over the year in the auto industry.

Auto journalist Greg Migliore is back to just talk cars with host, journalist Ed Garsten. Greg discusses a couple of new vehicles he's driven lately, the Lincoln Navigator and Land Rover Defender OCTA. The guys also discuss new car trends, the art of reviewing vehicles and why Ed doesn't review vehicles anymore.

Communicator/Podcaster Christopher Barger discusses with host Ed Garsten coverage of the recent shooting at the White House Correspondents Association dinner, getting the word out as the number of journalists diminishes, how to get through partisan noise, and his new podcast.

After a career that spanned more than two decades at CNN and years as an independent producer, David Bernknopf found himself looking for work and found it running an investigative unit at a TV operation in Alaska. He wrote a novel informed by his experiences in the 49th state that's humorous but also takes on serious journalistic issues. He discusses "Two Years on Another Planet...or is it Alaska," the issues he encountered, plus the state of journalism and CNN with former CNN colleague and podcast host Ed Garsten.

Gerry Conover has a unique view of both the auto and newsindustries after spending more than years at Ford Motor Co. and 45 years as ajournalist. He’s journalist Ed Garsten’s guest on episode 135 of Tales From theBeat, the podcast that looks at news and PR from both sides of the scrimmageline. In the episode, Gerry offers his frank views on auto news coverage, PRpractices and discusses his auto newsletter that’s always stuffed with insideindustry info.

In episode 134 of Tales From the Beat, host Ed Garstenwelcomes longtime journalist Matt DeLorenzo....the former editor of Road &Track and Autoweek magazines, Freelance Writer, Author and Editor-in-Chief of TightwadGarage.com. They discuss Matt’s new book “Mercedes-AMG: Race BredPerformance, the evolving EV and electrified vehicle story, whether it’s been covered fairly, the role of automakers in shaping the story, how the decimation of the automotive media has affected coverage of the industry overall and where Matt looks for authoritative auto coverage.

Fox 45 Baltimore investigative reporter Chris Papst spent years looking into questionable practices at the Baltimore public school system, discovering shocking practices such as falsifying student grades to boost graduation rates tied to funding. We discuss the investigation, Chris's techniques, extracting data from uncooperative sources and why local TV news is vital, even as stations reduce budgets and staffing.